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Twitter Study Shows What Makes a Terrific Tweet

There has been lots of guesswork by social media experts and critics regarding what makes a tweet work and what doesn’t. A new study gives us data on the subject that comes directly from the bird’s beak.

Twitter looked at more than 2 million tweets from verified accounts in the United States. What it found was that adding video, links, and photos all result in “an impressive boost in the number of retweets”.

So what type of padding best perks up a tweet, and by what percent?

Photos – averaged a 35 percent boost in retweets.
Videos – got a 28 percent boost.
Quotes – received a 19 percent boost in retweets.
A number or stat – received a 17 percent bump in retweets.
Hashtags – garnered a 16 percent boost.

Twitter provides some great examples of how different high profile sectors effectively add meat to their tweets – like news organizations, politicians, sports folks, etc.

And there is an interactive data table you can play with too.

So do a flyover of Twitter’s flock of findings here:

Going to a Conference? The 7 “Whens” to tweet, post, blog & LINK!

Conferences are blossoming everywhere and we are all heading out to hotel and stadium event venues across the nation and maybe the globe. We’re ready to learn, network, have fun and eat great food. But many people attend events and never make sustainable contact with anyone new. So, don’t forget to tweet, post, blog – and LINK!


When you register for the conference. Most events worth their salt set up a social media hangout for attendees. Some even ask you to fill out a short personal survey prior to the event and they then proactively sort through attendees and send you a list of folks they think you might want to meet. Or they just post all info and attendees can reach out to each other. (Think for a conference.) Either way, the hangout gives you a host of pre-show information – including attendee information. So set up those meetings and links before you even walk out the door.

When attending sessions. Try actually talking to the people around you (but not while the speaker is speaking). A good session will be interactive so there’s a good chance you’ll break out into discussion groups anyway. Use these session discussions as a jumping off point to many other interesting conversations.

Bonus – Some conferences supply attendees with an app to use on site – to check session updates, to schedule meetings and to find where everything is. Take advantage!

When visiting the FreeWiFi hub or Bloggers Lounge. Almost all conferences of any size have these areas set up so that attendees can stay in touch with the outside world. But they also give you a chance to stay in touch with the inside world by doing some live blogging. Vendors sponsor the area, so there is often free coffee and water too. So you can blog or you can get some good face time with new faces.

When stopping to take it all in. Because there is a LOT to take in – all the time. Conferences can last from 2 to 5 days. A good conference will post a review of the highlights midway on the show site. The post will walk through the keynotes, the sessions feedback, and will review all pertinent findings and housekeeping notes. It will also preview some of the stuff happening next. Here’s another way to recheck who you should link to, what questions you want to ask and thoughts you want to share when you do link.

When reaching out to speakers. Yes, you can talk to speakers. Most session speakers will not mind at all. Many events will allow attendees to send in questions for the session speakers in advance. So there’s a chance to ask for a meeting when you send in those questions. Or tweet to them. Their social media vitals will most likely be listed on the reg site and/or on the event program.
The keynote speakers may be a bit harder to pin down, but go for it!

Bonus – For both types of speakers, retweet what they had to say after their session or keynote.

When enjoying the off-hours events. These are usually a lot of fun and are meant to be an entertaining break from the more serious side of the event, but that doesn’t mean you can’t have some great conversations that lead to great links. Through tweets, videos, and photos, attendees can share what’s happening at the event on their websites, blogs and twitter. One HR industry association offered a “TweetUp” event where folks gathered over drinks and food and tweeted the night away. Prizes were given for the best tweets. Way to follow!

When it’s time to wrap up and say goodbye. Don’t let the last opportunity to link pass you by. And try to do it before the conference “Happy Face” video is shown. Just in case the camera caught you in an unfavourable light.

So – – Link. Link. Link. Because when you have a bunch of like-minded people in one place, the energy, the knowledge share and the possibilities are endless.


Can you turn mystery guests into prospects?

Burgeoning conversion rates are seen as the be all and end all marketing proof point, but if your website visitor doesn’t convert, is there still a way to add this mystery guest as a lead in your funnel – – – without investing big bucks in a full-fledged automation tool?

According to Stony Grunow, CEO in a company that produces web analytics, there is.
He lays three cost friendly web analytics tools on the table that can help B2B companies make this seemingly impossible task take place.

Specifically, Grunow walks through Wanapi, VisualVisitor and Daddy Analytics, pointing out the characteristics, strengths and weakness of each tool.

Read more about how you can unmask your website incomers, track their stroll through your site and make them a viable salesforce lead:

What Do Netflix, Building an Artificial Brain and Amazon’s Cloud Have in Common?

Netflix dangled a carrot to get the first iteration of its Recommendations engine built. It offered the Netflix Prize to savvy data scientists around the world if they could develop new algorithms that could anticipate what movies and shows you want to see based on what you’ve recently watched. And the result is a predictor element that works pretty well.

Now Netflix is taking a walk around the human brain to create it’s newest, next level predictive algorithm. The online movie & TV organization is using a branch of artificial intelligence called “deep learning.” This AI arm strives to solve really, really hard conundrums using systems that mimic the architecture and actions of the human brain.

To create this new recommendations methodology, Netflix is not taking the road tread by giant web pioneers Facebook and Google who built their own deep learning hardware infrastructure. Instead Netflix will be forging a their own path by running their deep learning algorithms on Amazon’s cloud service. However, they have, like Facebook & Google, engaged the best of the best deep-learning gurus to help with the imaging and voice recognition functionality.

All in all, this is pretty amazing stuff. Netflix is proving once again that even if they don’t always lead the pack initially, they they leap way ahead, dive deeper and come out stronger. Here at Steelsmith Group we also help our clients find the most creative path – custom-built for them.

Read more about this cool innovative leap: