Burgeoning conversion rates are seen as the be all and end all marketing proof point, but if your website visitor doesn’t convert, is there still a way to add this mystery guest as a lead in your salesforce.com funnel – – – without investing big bucks in a full-fledged automation tool?
According to Stony Grunow, CEO in a company that produces web analytics, there is.
He lays three cost friendly web analytics tools on the table that can help B2B companies make this seemingly impossible task take place.
Specifically, Grunow walks through Wanapi, VisualVisitor and Daddy Analytics, pointing out the characteristics, strengths and weakness of each tool.
Read more about how you can unmask your website incomers, track their stroll through your site and make them a viable salesforce lead: http://bit.ly/QZnxBo