A great way to really draw in and connect with your website’s visitors – and hold their attention longer- is through an exceptional video. Everyone loves a good online video. (How many have you watched so far this week?) Data shows that your conversion rate will jump when you use video as one of your online marketing tools. No matter who your target market is, they will respond to videos. Videos have cross-demographic and cross-generational appeal. It is a pretty affordable tool too.
So it should be a no-brainer to make video part of your SEO playlist. Need more convincing? Okay. With video you can –
Announce who you are and what you offer to your target audience – and even the competition.
Design and present a concise and clear demo of a few of your services and products by underscoring the benefits.
Throw a spotlight on your company’s position as a thought leader and expert in your field.
Provide your viewers with a learning experience about your product, your industry or any topic relevant to them.
Give your business a real personality and star power.
Over and above all else, the objective of a ROI-rich online video presence is to command first page results by combining smart Video SEO strategies with smart traditional SEO techniques. As a company that totally gets all things digital marketing – including SEO, CRM, email marketing, social media strategy, content management AND online video – Steelsmith Group can partner with you to design and produce captivating, edifying and keyword optimized videos that harness the power of this potent SEO tool. We will show you how your videos can deliver real value to your visitors along with a superb viewing experience.
To get you thinking, we found a great article on Search Engine Watch that gives some valuable tips on getting your videos a 5 star rating that will move the SEO needle in the right direction.
Read it, and then give us a shout!: