“Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract, engage, and acquire a clearly defined audience – with the objective of driving profitable customer action.” – CMI
Recently, the CMI (Content Marketing Institute) Executive Forum was held in San Francisco. The forum was attended by Content Marketing execs from many leading B2B and B2C brands. They all came to talk about their craft, its long and short term outlook and its pain points. They also did a groupthink on what best first steps to take and what questions to answer when building a great content marketing strategy.
Some of the questions they came up with look deceptively easy to answer. But they aren’t – because content marketing is a subtle science, not a barnstorming one. The purpose behind content marketing is to shift or heighten consumer behavior towards your product or service. How? By getting your brand and/or company stamped as valid, knowledgeable and a leader in your field. And here is the trickiest part – – – it works best when others are sharing your message instead of you.
So here is a sampling of the questions CM leaders say you need to answer as you start to noodle around your content marketing strategy.
- What are your content marketing objectives (and have you written them down yet)?
- How does your content marketing strategy impact your company’s overall business vision?
- Does your content help its audience members achieve excellence at what they do?
There are more questions, so take a look at the CMI article that gives you a complete list plus some great associated food for thought.
And remember, at Steelsmith Group, our capabilities are unsurpassed when it comes to content management, SEO, CRM, email marketing, and all facets of digital marketing. Our multi-faceted approach tells your story across the internet, using the latest technology and techniques to attract and nurture your prospects, engage your customers and position your company as an industry leader. Give us a call today and let’s get started.