It’s summer and consumers are out and about all around the USA – hitting the beach (a shout out to San Diego!), the road, or the mountains. What they are not doing is sitting at a desk searching static websites for information. They want their content mobile, easy to get to and feature-rich. They want help finding the right places to play, eat and drive. And they expect the businesses they buy from to supply them that information wherever they need it and as fast as they need it.
No matter how how important, robust or scintillating your content is, if you do not take your message mobile you will absolutely lose customers. “If you’re not ready for the mobile moment, you might as well stay home”, says Ted Schadler, vice president and principal analyst at Forrester Research. Schadler goes on to explain, “Mobile is not small Web. It’s an entirely different experience based on simple steps and deep engagement, not self-service catalogs of transactions. Bolting a new interface onto an old technology stack won’t close the engagement gap that separates a company from its customer in that mobile moment of need.”
Summertime is the perfect time for companies to get their mobile content in shape. Maybe tone it up by developing and offering a new app, turning a hot website offer into a mobile contest or simply taking full advantage of the cloud as an indispensable element of any mobile delivery program worth it’s salt – or sand.
The bottom line – – – building a strong content management program is a complex and multi-faceted undertaking that is a tossed salad of external, internal, cloud-based, web-based and mobile ready ingredients. Steelsmith Group, right here in sunny San Diego, can make your content sizzle this summer – with a special extra helping of flavorful mobile-ready content that reaches your customer where they are. We know content management, mobile content, CRM customization, web design, social media, SEO, local SEO, online marketing, email marketing, and PPC. Reach out to us today. We’re mobilized.