Pulling customers to the street where your business lives?
You own a small to medium business and have a similarly-sized website. How do you get that website to grab your visitors’ interest, trust and dollars?
To get yourself thinking about how to answer that question, start by remembering the last time you were walking down the street – maybe a street in San Diego – and something (G-rated) grabbed your attention and held it. I mean anything (again – G-rated…).
Was it large and bright? Small, but compelling? Did it pull at your emotions or have a forceful message ? Did it have some great imagery and color? Chances are it had all of these things to a certain degree. It probably presented you with a sundry of stimuli. If it grabbed you, it was telling you a story somehow, asking you to respond in some way – consciously or unconsciously.
It made you stop and take note. It was converting you into believing in it – even if it was only for a moment or two. Just long enough for you to take some action or another. Laugh,cry, dream, shout, cheer – or buy.
Websites aren’t much different. Visitors demand to feel this same – almost visceral – pull from the websites they visit. And they demand that these websites have ‘legs’ – pointing them somewhere else or taking them down several different paths – while always telling them that one, believable story.That puts a pretty heavy burden on companies – especially small companies – who want their website to simply post and preform.
Let us help. Here are a few pretty easy ways to give your website some legs so people linger, explore and become buyers.
1. Keep your information fresh and add the new stuff as soon as it’s ready. And use the words that make the most sense to your visitors. Words that mean something to them. Get that SEO pumping!
2. Tell your story using more than one “narrator” – graphics, videos, whitepapers, case studies, testimonials.
3. Ask your customers what they want to see. Don’t ever be afraid to ask questions on your site. People like to respond to questions that are phrased right – or that might help them solve a problem or meet a need they have. And that’s called a conversion.
4. Use social media to showcase your story in a different way – to push and pull the information across a wider spectrum of viewers and then lead those viewers back to your website.
5. Jump on the blogging train. Your website needs a blog. It just does. Blogs give your site personality and pith, gist, essence. (You’ll also get a chance to peruse a thesaurus.)
6. Get local. Local SEO is the bee’s knees.
Use your website to talk to the people who live near your business’ front door. Talk about things that matter most to them. And talk about what you sell that they can get right down the street from where they live.
Get involved in community events and post the particulars on your website. Start or sponsor local contests. It’s really not that much different than it was years ago. The big difference is that now you can go grassroots and have those roots reach globally.
7. Get – and stay – mobile. This is something many small to medium businesses do not do. Which is unfortunate because it’s that sized business that is the most likely to get new customers from going mobile. Think about it. Folks are walking down the street – again – and they decide that they are hungry, or remember that they need to buy their aunt a birthday present, or that they need new earphones, or…or… a million other things. So where are they most likely to go to find what they need? To their smartphone, or tablet, or android wear. And then to someplace that same device tells them is nearby.
Give these ideas a try. They may just get your customers humming, “…there’s no place on this earth that I would rather be…” as they walk through your website – or your store’s door.
A final thought – If you need digital marketing, great SEO, stellar email marketing campaigns, super local SEO, awesome website design, cool content management and bangup blogs, at Steelsmith Group we do all of those things – really, really well. So whether you are our neighbors here in San Diego, or you live somewhere else, give us a call. Let us plop some personality and some great stories onto your website. We’ll get you those conversions you want (translate:customers). We promise.