B2B (business to business) or B2C (business to consumer) are common ways of classifying business relationships and commerce transactions. Recently there are more categories we can add, namely P2P (peer to peer) or H2H (human to human). No, we aren’t befuddling you with molecular structures from chemistry classes of yore – these are real terms.
As such, P2P has gained traction in lending, fundraising and networking, effectively changing the way people and businesses communicate. Think of P2P platforms like Etsy or eBay – these are examples of people dealing and trading with people, not necessarily a conglomerate. This represents a great deal of opportunity for those who can take advantage of this new commerce space. Specifically, business and marketing professionals can learn a thing or two from the P2P’s. Let’s dive in:
It’s All About People
No matter what type of industry you’re in, you deal with people. (Most of the time – there is the occasional gecko selling insurance.) It has become nearly necessary to make those personal connections as best you can. Understand your audience on a human level by considering feelings, emotions, needs and wants. Given the speed of the digital technology in an increasingly online world, it’s more important than ever for an organization to show a little – or a lot – of humanity.
Fortunately this is entirely possible in our now highly interconnected marketplace. Digital media and careful marketing techniques can provide a complete profile of your customer in real time. This allows companies to better predict what customers need and understand more accurately what they want.
One way to accomplish this is by creating effective P2P (or H2H) channels to enable dialog. Not just for broadcasting – although a tidy benefit – but the primary goal is to listen and learn from those you are trying to connect with.
Can I Automate P2P (or H2H) Marketing?
Building trust is what marketing is all about. Marketers are already at a disadvantage, as customers tend to trust other customers more than businesses themselves. In fact, customers trust peer-to-peer recommendations a whopping 92% more than advertisements or recommendations provided by companies. Therefore, it is important to build an effective digital marketing platform that integrates people, technology and business. As a result, businesses can directly reach target markets and connect with influencers who were previously blocked by gatekeepers or powerbrokers.
The ultimate struggle for organizations is to determine how to reach the individual person and do it at scale. Fortunately new technologies have opened an abundance of new possibilities, which we can help you with.
Tips from the Pros
Don’t complicate communication strategies – keep it genuine and simple. Think of it like a one-on-one conversation – what would you say if your customer were standing in front of you? While you are carefully crafting your marketing communications, be transparent, inspiring, educational and especially, entertaining! Just like people, when organizations are approachable and easy to interact with, you win more promoters who are more likely to recommend you, and eventually buy from you.
The goal is to demonstrate that there is a real and honest team of people behind your brand. You aren’t the big heartless corporation who couldn’t care less about the little guy. You care! And your customers care. Talk about what matters to your followers and target your markets as individuals. When you’re reaching out in a genuine manner and invest your time in getting to know them, they are much more likely to invest in you.
You have a great amount of power thanks to the high quantity of digital media channels available today. They allow you to interact with your clients where they hang out every day. From there you are able to acquire new leads, retain current customers, and expand your brand. Never has it been easier to nurture markets and engage communities by connecting with them on their level.
By offering you audience choices by which to interact with you via emerging digital media platforms, you can tremendously increase your opportunities to connect with them.
A Golden Opportunity: The Good News and the Bad
Digital multi-channel marketing is a double edged sword. Like we said, it has never been easier to market your brand to prospects. Yet it is also extraordinarily challenging to maintain the many different plates you must be spinning to run successful digital marketing campaigns. Leveraging the multi-channel marketing via email, social, mobile, and web is both your biggest challenge and easiest endeavour.
Marketing today is easier because cost barriers of entry have come crashing down. Thanks to advancements in technology, getting your message out have never been easier or cost effective. Think about it – sending out emails is much cheaper and simpler than sending snail mailers. And that’s just one example – think about what you could be spending on billboards, newspaper ads, white pages ads…it can be exhausting.
Additionally, there are a great variety of channels for prospects and customers to engage in, providing more ways for you to personally (at least seemingly so) interact with customers than ever before. The number and variety of channels have increased at such rapid speeds, and expert marketers are constantly thrilled with new ways to get a hold of prospects for the benefit of clients.
Why more difficult?
While we never want to bring you bad news, we’re going to. Marketers are presented with more challenges in the digital age as well. The result of having so many options available also presents the special challenge of creating a consistent customer experience across all channels. This was not nearly as much of a problem when channels were down to less than 5. The digital world is more complex, multi-dimensional and fragmented than the billboard and brick-and-mortar worlds, with engagement solutions that are expected to be fast, personal, and interactive.
What can I do?
The key to running a powerful digital media campaign is to understand and maintain a focused view of your dynamically changing customer across all channels. Who is your ideal customer? Establish a solid foundation by knowing who your audience is and what they want to hear. From there, build out the process by which you will integrate all that gloriously varied technology to support the delivery your message.
Like we said before, the biggest challenges are:
Maintaining a consistent brand voice across all channels.
Using them! Successful implementation requires highly orchestrated campaigns. That’s right, you are now a marketing composer with many pieces that need to move fluidly together.
With thoughtfully targeted messages to the right audiences via the channels they want to hear it – you’ll be on your way to proving to customers your brand is meaningful and trustworthy.
Simplicity is Key: Information Consolidation
If you don’t get it yet maybe you will now – digital channel management is a complex undertaking. If not executed properly, you could be in danger of sending conflicting messages toward a single customer, undermining all of your efforts. Imagine the poor customer who receives one offer from your Yelp campaign, only to receive an email offering something completely different. If the messages and offers are not coordinated, the confusion that can ensue will almost certainly lose you business. The result is an inconsistent, if not contradictory, communications effort.
Be the savvy marketer. Constantly integrate clarity as one of the main objectives in developing a cohesive multi-channel strategy framework.
By the Way: Multi-channel Customers Are Crazy Profitable
Get this – on average, multichannel customers spend 3-4x more than single channel customers. Why? These are your savviest customers who know what they want. They are much more informed than other customers because they do their research before making buying decisions. This makes them more likely to be more actively engaged in the buying process, and less likely to suffer from buyer’s remorse – because they found exactly what they want.
Not convinced? Here are more benefits that come from creating an automated, sustainable delivery platform:
• Reduced costs-per-action
• Higher customer conversions
• Comprehensive customer data across the entire media mix
Now bear in mind that not all channels are created equally. Determine the relative value of each channel as it relates to driving profits can help companies determine where they need to lean their heaviest marketing efforts. This can be done by leveraging newer technologies which allow for accurate measurement across channels to see what is working – and what is flopping.
Vary your marketing strategy by utilizing the fantastic new and varied channels there are available to you. Having an integrated multi-channel marketing campaign will create and nurture connections online. This is essential for the growth of organizations in today’s ultra-connect culture for the simple reason that you must meet your customers right where they are – online.
It is Time to Speak Out
Your company’s voice, spoken right, communicates your brand loud and clear. Discovering and conveying that true voice is an ongoing process that flexes as your company flexes. It is the foundation for the building of a strong brand that resonates with your audience. And it is the cornerstone of all successful marketing campaigns.
For most organizations, content does not receive the concentrated effort it deserves because it generally falls somewhere between the cracks of marketing and design. After the draft is written internally, it is many times sent to outsiders to edit to gain a measure of objectivity. The reason? These drafts often reflect the internal struggles many companies face when striving to articulate their own stories and find their voice in the market.
Your Voice is an Amazing Asset
An authentic company voice is a carefully integrated blend of content, brand and tone. Prospects and customers hear that “voice” and construct their sense of your organization’s identity around what they hear. The ability for them to hear what you want them to hear is critical to the health of any organization’s brand as a well-defined voice creates an intangible, but reverberating, echo of who you are and what you do. The key is for what you say to be credible. The worst thing you could do is try to sound like something you are not. More importantly, if your company does not define your own unique corporate voice, your competitors and customers will define it for you. Your potential asset then becomes a liability.
Is the Medium the Message?
Today content marketing has caught on as never before. It’s popularity has opened up a tremendous opportunity for you to get your message out. However, with this opportunity comes a much greater responsibility to get your message right – and to tailor that message for each medium in which it is presented. The voice used on your website, print materials, outbound marketing campaigns and social media should all have an underlying, consistent theme – but the tone for each may vary per medium (more formal on thought leadership vehicles like whitepapers , more informal on some social media platforms, like Twitter).
Voice is an adjective that describes your organization
“Tone” is the particular personality trait that intrinsically defines your organization.Your tone can make you stand out from competitors, communicate efficiently and effectively with your audience and broadcast your brand’s personality. To help you discover your tone, think about who your customer is, what you want to communicate to them and how you want to communicate with them (channels). And ask them who they think you are.
Practice Makes Perfect
Attached is a simple exercise to get you started in defining your organization’s voice by uncovering the words that your constituents feel best describe your company. It will take a participant less than 5 minutes to complete. Distribute it to a number of people throughout your company and to a few customers, prospects and vendors to capture each group’s perception of your organization.
Once you have gathered all the descriptive words review them carefully and record where there is correlation and disconnection. Drop out the duplicates, but track how many times they showed up. Then focus on the remaining words and select 3 to 5 that you think would best represent your organization to its stakeholders.
What emerges from this exercise can not only help your organization massage or reshape its overall content, but could also serve as the foundation of your most authentic, powerful voice. This may be a values and vision- driven exercise. Your values and vision drive what you do and why you do it. Your voice will reinforce the story you tell about your company and its products in a way that truly connects with both your external and internal audience. After all, they will have helped define it.
At Steelsmith Group, we are experts at guiding companies through to the creation of their unique voice and clear points of view. We can help you tap into your imagination, and your stakeholders to let the ideas flow. Then we assist you in arranging these ideas in a logical written sequence designed to strengthen and underscore your brand.
For start-up, small and medium-sized businesses, figuring out what makes your business unique is one of the most significant marketing decisions you’ll ever make. What distinguishes you, your business and your product is known as your USP or “Unique Selling Proposition”.
The bottom line is that if you can’t decide what makes your company different, then how can you expect your prospects, and even your customers, to know? Your inability to pin down exactly who you are and why they should both care means that they will likely base their decision to purchase (or not purchase) your product on a whim. Which will probably make it a one time purchase. What’s worse is that your competitors who have more clearly spelled out their space will look a lot more attractive to this random buyer.
The Unique Selling Proposition concept is not new. It’s been around since the 1940’s, present at the cusp of the advertising golden age. Theodore Levitt, a professor at Harvard Business School, suggested that, “Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.”
What has made USP more difficult for companies to define today is the sheer volume of available marketing channels, the global customer base (even if you are a smaller company) and the highly increased exposure every business has due to the internet in general and social media in particular – often exposure they cannot control. Corralling all this is sort of like trying to find your classes your first day of college. “Where do I go?” “Who do I talk to?” “What do I do next?” – And maybe,”Why am I even here?”
Once you are able to articulate your USP, you will have a much clearer idea of how to create successful integrated marketing campaigns to promote your brand and your product across the entire gamut of traditional and internet/digital marketing channels.
To get you started down your USP path, answer these questions –
When you started this business, what was your vision?
What kind of internal culture do you want for your employees?
What does your business do? And why do you do it?
What do you stand for, both professionally and personally?
Are you in business to make money, make a difference or to make just enough to to make a living?
What market or markets are you serving, and what specific benefits do you offer them?
Do you solve a problem for your customers? What problem?
At Steelsmith Group, our marketing strategy team will give you the help you need to answer these questions and identify your key points of difference. From there we can partner with you to take that difference and come up with a bunch of creative ways for you to communicate your points of difference. We’ll put together campaigns that span content management, email marketing, business blogs, SEO, local SEO, website design, website development and CRM. So whether your business is right down the street here in San Diego, or across the country, give us a call. Together we’ll discover your unique selling proposition and we will build a business that customers love.
It’s like your teachers always told you – if pay attention in school, you’ll carry what you learn with you through the rest of your life. So with a nod to the great teachers at Marysville Pilchuck High School (Go Tomahawks!), I decided that this was the right time of year to replay some lessons you first heard in school and can now use to master the art of internet content for your website, blog and social media pages. Because, just like back in those hallowed halls, a lot of it is about building friendships, muddling through oodles of data and trying to keep from failing. Oh – – – and being popular.
1. Show Up
It’s way more than half the battle. Show up and keep showing up. Keep your content fresh and timely. If you are absent too often or don’t show your readers that you’re here for the long hall, they will lose interest in you – and in your product – swiftly.
2. Make good relationships
Build those contacts, develop a strong networking base. Why? Because the relationships we have with the customers we serve, with the communities we live in, and even with our frenemies/competitors are the building blocks that help us reach our goals.
3. Don’t fear to fail
It’s going to happen. It just is. You may create some content and post it on your website,or put your company out on a social media site, and get feedback that is far from what you wanted. So deal. You WILL learn from it. Think X-ray, nylon, penicillin, popsicle, velcro and Silly Putty. All “mistakes”.
4. Be honest
Don’t hedge the truth, pile on the you-know-what or try to muddy the facts. Your customers and prospects will respect you for being honest. And anyway – anything and everything can be found out today. No hiding of the truth is really possible. Remember when the CEO of a major oil company that had just had a major spill pretended he never saw the memo telling him that a certain oil tanker needed major repairs?
5. Don’t be afraid to be a nerd
Flaunt it. Revel in it. Pontificate. We all love Bill Nye. You know every single whosit detail about your product better than anyone else does. And buyers want to be dazzled by details. BUT – don’t fall into the trap of focusing only on the nerdy bits of your offering.
6. Celebrate Your Unique Style
Make sure your message shows how really unique your offering – and you – are. Dress up your content to show the real you. You can even (metaphorically) mix plaids and stripes if you want. Look what it’s done for Ivanarevic. (What? I’m up on fashion…sort of)
7. Tell stories & jokes & poke fun at yourself
Show that you are human and that you deal with the same things everyday that everyone else does. If people relate and respond to you as an individual – even if it’s online – they will absolutely relate your product. And they will keep coming back. They’ll come back just to hear about the really weird things that are happening in your life/your company’s ‘life’ and how you are applying those happenings to your product.
8. Don’t skip art class
Adding visuals to your content is very, very important. Whether it’s videos, photos or infographics you absolutely need to pull in your viewers visually. Your words by themselves will not grab and hold the attention of your customers and prospects. Make your visuals reflect who you are. Try to avoid stock photography. Illustrations are great as they are easily tailored to look like you and your business and no one else, which makes them more compelling from the get go. If it makes sense, try to get visuals of your customers using your product or service.
9. Pay attention to what’s going on
Keep your eyes open and ‘watch the store’. If you don’t look around you, literally and digitally, you may miss something really important. Like what the market says about your industry or what your competitor just started selling. And – most importantly – what your customers are flocking to when it comes to product, price and performance.
10. Be respectful
Don’t ever, ever make fun of anyone or anything – except yourself – in your content. Not a competitor, a political issue, a religion – nothing. People will generally not buy from what my grandpa used to call a “wiseacre”. ( Merriam Webster: “a person who says or does things that are funny but also annoying”) There’s a farm stand not too far from my house. The produce looks good, but I seldom buy anything from there because the owner is JUST PLAIN RUDE.
And finally – for extra credit – Don’t forget to get the best “teacher”. Hire the right professional partner to make your content come alive. We strongly recommend Steelsmith Group (us). If you need internet marketing, A+ content management, impressive blogs, great SEO, winning email marketing campaigns, superb local SEO, and amazing website design,we can get it done for you. So whether you are our neighbors here in San Diego, or you live somewhere else, give us a call. Let us get you high marks for your online marketing and gold stars from you customers and prospects.
Demographically, Facebook offers the most diverse choice of people to market towards. Most people in the world of business understand the potential of Facebook; however, most do not know how to completely harness Facebook’s potential for their business’ revenue and brand awareness. After analyzing 100’s of company pages on Facebook, we have found 3 stand out pages that “get it right.”
#1 – Mabel’s Labels
Mabel’s Labels business’ concept revolves around solving one main problem: Kids losing stuff. As a business founded by mothers to serve mothers – the main theme of the whole business is to use sticky, waterproof labels that personalize all of the child’s belongings. Located in Ontario, Canada – this business is very passionate about what they do and creates labels for many different kinds of belongings including notebooks, pens/pencils, and other academic utensils. More than their actual page look is the way they approach social media strategy, the company has created a very personable campaign strategy that offers extremely attractive, useful, participation asking content that tends to suck mom’s in.
Here are some of the great social media habits that this company exhibits on their Facebook page:
Diverse Content Choices- Mable’s Labels posts shareable content that’s not necessarily related to self-promotion.
Posting Frequency – They post approximately 1-2 times a day, and only 1 of those posts are going to be self-promoting advertisements.
Overall, they post high quality content on a consistent basis – two ingredients to a massively successful social media campaign.
#2- Burt’s Bees
If one were to guess what Burt’s Bees does by looking briefly at their Facebook page, they’d instantly know what the company is about. It’s obvious, they create natural beauty products. Additionally, they are a company that has received millions of likes. Sure, many of these likes are from people that have already used the brand before Facebook’s existence, however, we can still learn a lot from Burt’s Bees current strategy!
Unique Value Proposition – Their unique value proposition is right there in plain site: “Nature Reinvents the Crayon.” Instantly, the user knows the purpose of the company and therefore is more inclined to keep browsing throughout the website.
Full Timeline – This is something that many companies simply overlook, they feature a full timeline actually has pictures dating back to its inception! It’s a pretty wonderful idea to create a sense of loyalty and stability in the mind’s of your audience.
Like for Coupon Updates – A like in exchange for a coupon is an easy choice for a consumer to make. Furthermore, when a person likes a company or brand, there’s a good chance that others will notice and may even be interested in looking at the company.
In reference to social media strategy, Burt’s Bees also maintains one of the core principles of any successful social media marketing campaign – consistency! They post nearly every single day at the same exact time!
#3- Pool Supply World
Located in the sunny desert of Phoenix, Arizona – Pool Supply World knows how to target and maintain their demographic. Founded in 2006, this company has used social media strategy to bolster their revenue significantly over the span of years. Here are some things this Facebook page does right:
Coupon! – Right away, it’s obvious that they want to serve their customers by highlighting the Coupon option. All you have to do is like their Facebook page and they’ll offer you a substantial discount on their products. They truly understand the value of word of mouth marketing!
Poolaga The Game – If a viewer clicks on their “more” section – they will notice that the business has an interactive game! This is a very innovative way to allow people to interact with your brand. Furthermore, if that person gets a high score with the game they will be about to post about it on their Facebook timeline – this brings your company more brand awareness.
In conclusion, these are three businesses that every single business should model their Facebook page after. If you apply all the tactics discussed on this post, you should see a tremendous amount of success!
Making Facebook Look Like Old School
A new study conducted by the marketing firm Sumpto, who specialize in connecting brands with college students, says the photo messaging social media app Snapchat has snagged a huge chunk of the college market – 70% of college students “ use the app one or more times a day”. They’ve done this in spite of the fact that Facebook has introduced its own form of the offering (Slingshot), albeit with a lukewarm reception. Only 2% of this same audience says they have downloaded Slingshot. Snapchat touted in May of this year that its users were dispatching 700 million photos and videos daily and that Snapchat Stories were being read 500 million times a day. The app firm turned down two multi-billion dollar buyout offers – one from Facebook, one from Google.
(Let’s also put this out there in the “Huh. That’s interesting…” bucket – Snapchat was started on a college campus by two savvy students. A third student was also involved and has sued the other two for stealing what he sees as mainly his idea. Sound familiar?)
So why is Snapchat the newest BMOC (look it up)? The study and other reports point to a few reasons for the app’s popularity. User’s think:
Snapchat offers a more security (because the media you send disappears after a very short time from both the user’s device and Snapchat’s servers, but we all know this could be false sense of security…)
Snapchat functionality lowers the risk of an automated mass-sharing
Snapchat is more spontaneous. (the main use for Snapchat seems to be for posting funny/silly stuff. Slightly over 59% said that’s what they use it for.)
Snapchat is foot-print free (digitally speaking)
Outside of this sort of thought-provoking info about a battle between a David and a Goliath app, what does this mean in the business world? Here’s the thing. Snapchat seems to be gearing up for something big – investment-wise. They just agreed to sell a bunch of shares of itself. And Snapchat is playing with new features directed at brands and events. So what? Because, even if the reality is that Facebook is still the number one social media engine and isn’t going anywhere, if your demographic target is college students, you better sit up straight and pay attention to this app.
At Steelsmith Group we pay attention – to website design, CRM implementation, SEO, digital marketing, local SEO, video marketing, social media marketing, email marketing and content management. We do this for our clients to provide them with the best of the best marketing. We do this if they are here in our beloved San Diego or across the nation. Give us a chance to earn an A+ from you. Reach out to us today.
Pulling customers to the street where your business lives?
You own a small to medium business and have a similarly-sized website. How do you get that website to grab your visitors’ interest, trust and dollars?
To get yourself thinking about how to answer that question, start by remembering the last time you were walking down the street – maybe a street in San Diego – and something (G-rated) grabbed your attention and held it. I mean anything (again – G-rated…).
Was it large and bright? Small, but compelling? Did it pull at your emotions or have a forceful message ? Did it have some great imagery and color? Chances are it had all of these things to a certain degree. It probably presented you with a sundry of stimuli. If it grabbed you, it was telling you a story somehow, asking you to respond in some way – consciously or unconsciously.
It made you stop and take note. It was converting you into believing in it – even if it was only for a moment or two. Just long enough for you to take some action or another. Laugh,cry, dream, shout, cheer – or buy.
Websites aren’t much different. Visitors demand to feel this same – almost visceral – pull from the websites they visit. And they demand that these websites have ‘legs’ – pointing them somewhere else or taking them down several different paths – while always telling them that one, believable story.That puts a pretty heavy burden on companies – especially small companies – who want their website to simply post and preform.
Let us help. Here are a few pretty easy ways to give your website some legs so people linger, explore and become buyers.
1. Keep your information fresh and add the new stuff as soon as it’s ready. And use the words that make the most sense to your visitors. Words that mean something to them. Get that SEO pumping!
2. Tell your story using more than one “narrator” – graphics, videos, whitepapers, case studies, testimonials.
3. Ask your customers what they want to see. Don’t ever be afraid to ask questions on your site. People like to respond to questions that are phrased right – or that might help them solve a problem or meet a need they have. And that’s called a conversion.
4. Use social media to showcase your story in a different way – to push and pull the information across a wider spectrum of viewers and then lead those viewers back to your website.
5. Jump on the blogging train. Your website needs a blog. It just does. Blogs give your site personality and pith, gist, essence. (You’ll also get a chance to peruse a thesaurus.)
6. Get local. Local SEO is the bee’s knees.
Use your website to talk to the people who live near your business’ front door. Talk about things that matter most to them. And talk about what you sell that they can get right down the street from where they live.
Get involved in community events and post the particulars on your website. Start or sponsor local contests. It’s really not that much different than it was years ago. The big difference is that now you can go grassroots and have those roots reach globally.
7. Get – and stay – mobile. This is something many small to medium businesses do not do. Which is unfortunate because it’s that sized business that is the most likely to get new customers from going mobile. Think about it. Folks are walking down the street – again – and they decide that they are hungry, or remember that they need to buy their aunt a birthday present, or that they need new earphones, or…or… a million other things. So where are they most likely to go to find what they need? To their smartphone, or tablet, or android wear. And then to someplace that same device tells them is nearby.
Give these ideas a try. They may just get your customers humming, “…there’s no place on this earth that I would rather be…” as they walk through your website – or your store’s door.
A final thought – If you need digital marketing, great SEO, stellar email marketing campaigns, super local SEO, awesome website design, cool content management and bangup blogs, at Steelsmith Group we do all of those things – really, really well. So whether you are our neighbors here in San Diego, or you live somewhere else, give us a call. Let us plop some personality and some great stories onto your website. We’ll get you those conversions you want (translate:customers). We promise.
Accenture recently conducted a survey of over 580 senior marketing leaders that predicted digital marketing will account for over 75% of marketing budgets globally by 2019. Those surveyed identified analytics, digital and mobile as the dominant drivers of this shift. But this surge will require a definite change in how dollars are currently invested in digital – and how to make the most of those dollars.
“Digital is changing the world and chief marketing officers know it. They are embracing digital channels with fervor, but it’s time to do more,” the Accenture report stated.
The firm added: “The reward for customers and marketers alike becomes relevant and seamless experiences, from brand promise through brand delivery.”
All this means that early, successful adopters of digital marketing are finding they can no longer count on owning the channel. (Heck, pretty soon the word ‘digital’ will just be dropped and marketing will mean mostly digital.) They are stepping up their game across the planet and we are enjoying some of the inventive, funny and moving digital results. Companies are pulling out all the stops and using a wonderful mix of digital tools – pithy web content tied to interactive video, streamed to social media sites, that gather impressive, viral responses from their audiences. And every great campaign is factoring in the human element too.
Just a taste of some of the fresh examples:
1. On Canada Day, celebrated a few weeks ago, Molson Canadian launched a wow of a video ad campaign. They placed unusual Molson Canadian beer fridges in targeted areas around the country. Thirsty Canadians could reach in and get free beers – but only if they correctly sang “O Canada” all the way through with no mistakes. The highly entertaining results were posted on the Molson website, social media sites and on TV.
2. In Russia, IKEA developed an ‘Instagram Catalogue Website’ to showcase a wide range of their products. In just a few days it garnered 15,000 followers. The kicker is how it works. Check it out.
3. Volkswagen found a stunning way to underscore the danger of stupid mobile use while driving. At a movie theatre Beijing, they showed the typical driver’s view “car driving down a road” ad with a heart stopping twist. At a planned moment in the ad, a nearby mobile broadcasting device pushes a SMS message to all cellphones in the theatre. As people look down at their phone to see the message, the car on the screen loses control and crashes into a tree. The clear message? Look how fatally distracting texting and driving can be. Posted on Youtube, the ad has had a huge numbers of viewers.
4. And finally, to illustrate unintentional marketing success, there is a very recent amateur video that uses digital, hitech and patriotism to go viral. It shows what you get when you fly a Phantom quadcopter, equipped with a GoPro camera, through a 4th of July fireworks display. Set to Andrea Bocelli singing “Con Te Partiro”, the video is just beautiful. Though the video really pushes what’s legal and what’s not, it’s still worth viewing on Youtube. The jury is still out on what it will do for Phantom or GoPro sales…
What is clear to us at the Steelsmith Group is that this forecasted growth of digital marketing is real. So we are here to create all aspects of your integrated marketing plan with a strong focus on the digital component. We know video, social media, content management, email marketing, overall marketing campaign management and – to keep things running smoothly – CRM. So start preparing for the digital marketing deluge by contacting Steelsmith Group now. We call San Diego home, but we work with clients across the USA. We’ll get you in the swim – and winning!
Interesting linksHere are some interesting links for you! Enjoy your stay :)
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