marketing strategy san diego seattle

Can You Articulate Your USP?

For start-up, small and medium-sized businesses, figuring out what makes your business unique is one of the most significant marketing decisions you’ll ever make. What distinguishes you, your business and your product is known as your USP or “Unique Selling Proposition”.

The bottom line is that if you can’t decide what makes your company different, then how can you expect your prospects, and even your customers, to know? Your inability to pin down exactly who you are and why they should both care means that they will likely base their decision to purchase (or not purchase) your product on a whim. Which will probably make it a one time purchase. What’s worse is that your competitors who have more clearly spelled out their space will look a lot more attractive to this random buyer.

The Unique Selling Proposition concept is not new. It’s been around since the 1940’s, present at the cusp of the advertising golden age. Theodore Levitt, a professor at Harvard Business School, suggested that, “Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.”

What has made USP more difficult for companies to define today is the sheer volume of available marketing channels, the global customer base (even if you are a smaller company) and the highly increased exposure every business has due to the internet in general and social media in particular – often exposure they cannot control. Corralling all this is sort of like trying to find your classes your first day of college. “Where do I go?”  “Who do I talk to?” “What do I do next?” –  And maybe,”Why am I even here?”

Once you are able to articulate your USP, you will have a much clearer idea of how to create successful integrated marketing campaigns to promote your brand and your product across the entire gamut of traditional and internet/digital marketing channels.

To get you started down your USP path, answer these questions –

  • When you started this business, what was your vision?

  • What kind of internal culture do you want for your employees?

  • What does your business do? And why do you do it?

  • What do you stand for, both professionally and personally?

  • Are you in business to make money, make a difference or to make just enough to to make a living?

  • What market or markets are you serving, and what specific benefits do you offer them?

  • Do you solve a problem for your customers? What problem?

At Steelsmith Group, our marketing strategy team will give you the help you need to answer these questions and identify your key points of difference. From there we can partner with you to take that difference and come up with a bunch of creative ways for you to communicate your points of difference. We’ll put together campaigns that span content management,  email marketing, business blogs, SEO, local SEO, website design, website development and CRM. So whether your business is right down the street here in San Diego, or across the country, give us a call. Together we’ll discover your unique selling proposition and we will build a business that customers love.

Sources:

http://sales.about.com/od/leadgeneration/ht/How-To-Find-Your-Unique-Selling-Proposition-Usp.htm

http://conversionxl.com/how-to-come-up-with-a-value-proposition-when-what-you-sell-isnt-unique/#.

 

seattle content marketing company

10 Ways to Take Your Internet Marketing Content to the Head of the Class

It’s like your teachers always told you –  if pay attention in school, you’ll carry what you learn with you through the rest of your life. So with a nod to the great teachers at Marysville Pilchuck High School (Go Tomahawks!), I decided that this was the right time of year to replay some lessons you first heard in school and can now use to master the art of internet content for your website, blog and social media pages. Because, just like back in those hallowed halls, a lot of it is about building friendships, muddling through oodles of data and trying to keep from failing. Oh – – – and being popular.

1. Show Up

It’s way more than half the battle. Show up and keep showing up. Keep your content fresh and timely. If you are absent too often or don’t show your readers that you’re here for the long hall, they will lose interest in you – and in your product – swiftly.

2. Make good relationships

Build those contacts, develop a strong networking base. Why?  Because the relationships we have with the customers we serve, with the communities we live in, and even with our frenemies/competitors are the building blocks that help us reach our goals.

3. Don’t fear to fail

It’s going to happen. It just is. You may create some content and post it on your website,or put your company out on a social media site, and get feedback that is far from what you wanted. So deal. You WILL learn from it. Think X-ray, nylon, penicillin, popsicle, velcro and Silly Putty. All “mistakes”.

4. Be honest

Don’t hedge the truth, pile on the you-know-what or try to muddy the facts. Your customers and prospects will respect you for being honest. And anyway – anything and everything can be found out today. No hiding of the truth is really possible. Remember when the CEO of a major oil company that had just had a major spill pretended he never saw the memo telling him that a certain oil tanker needed major repairs?

5. Don’t be afraid to be a nerd

Flaunt it. Revel in it. Pontificate. We all love Bill Nye. You know every single whosit detail about your product better than anyone else does. And buyers want to be dazzled by details. BUT – don’t fall into the trap of focusing only on the nerdy bits of your offering.

6. Celebrate Your Unique Style

Make sure your message shows how really unique your offering – and you – are. Dress up your content to show the real you. You can even (metaphorically) mix plaids and stripes if you want. Look what it’s done for  Ivanarevic. (What? I’m up on fashion…sort of)

7. Tell stories & jokes & poke fun at yourself

Show that you are human and that you deal with the same things everyday that everyone else does. If people relate and respond  to you as an individual – even if it’s online – they will absolutely relate your product. And they will keep coming back. They’ll come back  just to hear about the really weird things that are happening in your life/your company’s ‘life’  and how you are applying those happenings to your product.

8. Don’t skip art class

Adding visuals to your content is very, very important. Whether it’s videos, photos or infographics you absolutely need to pull in your viewers visually.  Your words by themselves will not grab and hold the attention of your customers and prospects.  Make your visuals reflect who you are. Try to avoid stock photography. Illustrations are great as they are easily tailored to look like you and your business and no one else, which makes them more compelling from the get go. If it makes sense, try to get visuals of your customers using your product or service.

9. Pay attention to what’s going on

Keep your eyes open and ‘watch the store’. If you don’t look around you, literally and digitally, you may miss something really important. Like what the market says about your industry or what your competitor just started selling. And – most importantly – what your customers are flocking to when it comes to product, price and performance.

10. Be respectful

Don’t ever, ever make fun of anyone or anything – except yourself – in your content. Not a competitor, a political issue, a religion –  nothing. People will generally not buy from what my grandpa used to call a “wiseacre”. ( Merriam Webster: “a person who says or does things that are funny but also annoying”) There’s a farm stand not too far from my house. The produce looks good, but I seldom buy anything from there because the owner is JUST PLAIN RUDE.

And finally – for extra credit –  Don’t forget to get the best “teacher”. Hire the right professional partner to make your content come alive. We strongly recommend Steelsmith Group (us). If you need internet marketing, A+ content management,  impressive blogs, great SEO, winning email marketing campaigns, superb local SEO, and amazing website design,we can get it done for you. So whether you are our neighbors here in San Diego, or you live somewhere else, give us a call. Let us get you high marks for your online marketing and gold stars from you customers and prospects.

Sources:

http://contentmarketinginstitute.com/2014/04/visual-content-engage-audience-tips-examples/

http://www.evegelman.com/marketing/5-content-marketing-musts-for-small-business/#sthash.HVUUUUr0.dpuf

social media digital marketing seattle san diego

Snapchat Grabs the Biggest Cluster of College Users

Making Facebook Look Like Old School

A new study conducted by the marketing firm Sumpto, who specialize in connecting brands with college students, says the photo messaging social media app Snapchat has snagged a huge chunk of the college market – 70% of college students “ use the app one or more times a day”. They’ve done this in spite of the fact that Facebook has introduced its own form of the offering (Slingshot), albeit with a lukewarm reception.   Only 2% of this same audience says they have downloaded Slingshot. Snapchat touted in May of this year that its users were dispatching 700 million photos and videos daily and that Snapchat Stories were being read 500 million times a day. The app firm turned down two multi-billion dollar buyout offers – one from Facebook, one from Google.

(Let’s also put this out there in the “Huh. That’s interesting…” bucket – Snapchat was started on a college campus by two savvy students. A third student was also involved and has sued the other two for stealing what he sees as mainly his idea. Sound familiar?)

So why is Snapchat the newest BMOC (look it up)? The study and other reports point to a few reasons for the app’s popularity. User’s think:

  • Snapchat offers a more security (because the media you send disappears after a very short time from both the user’s device and Snapchat’s servers, but we all know this could be false sense of security…)

  • Snapchat functionality lowers the risk of an automated mass-sharing

  • Snapchat  is more spontaneous. (the main use for Snapchat seems to be for posting funny/silly stuff.  Slightly over 59% said that’s what they use it for.)

  • Snapchat  is foot-print free (digitally speaking)

Outside of this sort of thought-provoking info about a battle between a David and a Goliath app, what does this mean in the business world?  Here’s the thing. Snapchat seems to be gearing up for something big – investment-wise. They just agreed to sell a bunch of shares of itself. And Snapchat is playing with new features  directed at brands and events. So what? Because, even if the reality is that Facebook is still the number one social media engine and isn’t going anywhere, if your demographic target is college students, you better sit up straight and pay attention to this app.

At Steelsmith Group we pay attention – to website design, CRM implementation, SEO, digital marketing, local SEO, video marketing, social media marketing, email marketing and content management. We do this for our clients to provide them with the best of the best marketing. We do this if they are here in our beloved San Diego or across the nation.  Give us a chance to earn an A+ from you. Reach out to us today.

Sources:

http://bgr.com/2014/06/24/facebook-vs-snapchat-daily-usage/

http://www.forbes.com/sites/parmyolson/2014/08/08/snapchat-authorizes-mystery-share-sale/

http://mashable.com/2014/08/08/study-snapchat-college/

website marketing design san diego seattle

Does Enchantment Pour out of Your Website’s Door?

Pulling customers to the street where your business lives?

You own a small to medium business and have a similarly-sized website.  How do you get that website to grab your visitors’ interest, trust and dollars?

To get yourself thinking about how to answer that question, start by remembering the last time you were walking down the street – maybe a street in San Diego – and something (G-rated) grabbed your attention and held it. I mean anything (again – G-rated…).

Was it large and bright? Small, but compelling? Did it pull at your emotions or have a forceful message ? Did it have some great imagery and color? Chances are it had all of these things to a certain degree. It probably presented you with a sundry of stimuli. If it grabbed you, it was telling you a story somehow, asking you to respond in some way – consciously or unconsciously.

It made you stop and take note. It was converting you into believing in it – even if it was only for a moment or two. Just long enough for you to take some action or another. Laugh,cry, dream, shout, cheer – or buy.

Websites aren’t much different. Visitors demand to feel this same – almost visceral – pull from the websites they visit. And they demand that these websites have ‘legs’ – pointing them somewhere else or taking them down several different paths – while always telling them that one, believable story.That puts a pretty heavy burden on companies – especially small companies –  who want their website to simply post and preform.

Let us help. Here are a few pretty easy ways to give your website some legs so people linger, explore and become buyers.

1. Keep your information fresh and add the new stuff as soon as it’s ready. And use the words that make the most sense to your visitors.  Words that mean something to them. Get that SEO pumping!

2.  Tell your story using more than one “narrator” – graphics, videos, whitepapers, case studies, testimonials.

3. Ask your customers what they want to see. Don’t ever be afraid to ask questions on your site. People like to respond to questions that are phrased right –  or that might help them solve a problem or meet a need they have. And that’s called a conversion.

4. Use social media to showcase your story in a different way – to push and pull the information across a wider spectrum of viewers and then lead those viewers back to your website.

5. Jump on the blogging train. Your website needs a blog. It just does. Blogs give your site personality and pith, gist, essence. (You’ll also get a chance to peruse a thesaurus.)

6. Get local. Local SEO is the bee’s knees.

Use your website to talk to the people who live near your business’ front door. Talk about things that matter most to them. And talk about what you sell that they can get right down the street from where they live.

Get involved in community events and post the particulars on your website. Start or sponsor local contests. It’s really not that much different than it was years ago. The big difference is that now you can go grassroots and have those roots reach globally.

7. Get – and stay – mobile. This is something many small to medium businesses do not do. Which is unfortunate because it’s that sized business that is the most likely to get new customers from going mobile. Think about it. Folks are walking down the street – again – and they decide that they are hungry, or remember that they need to buy their aunt a birthday present, or that they need new earphones, or…or… a million other things. So where are they most likely to go to find what they need? To their smartphone, or tablet, or android wear. And then to someplace that same device tells them is nearby.

Give these ideas a try. They may just get your customers humming, “…there’s no place on this earth that I would rather be…” as they walk through your website – or your store’s door.

A final thought – If you need digital marketing, great SEO, stellar email marketing campaigns, super local SEO, awesome website design, cool content management and bangup blogs, at Steelsmith Group we do all of those things – really, really well. So whether you are our neighbors here in San Diego, or you live somewhere else, give us a call. Let us plop some personality and some great stories onto your website. We’ll get you those conversions you want (translate:customers). We promise.

SOURCES:

http://searchengineland.com/7-conversion-rate-truths-will-change-landing-page-optimization-strategy-191083?utm_content=buffer6ee2b&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer

http://www.forbes.com/sites/jaysondemers/2014/07/29/20-sticky-features-your-website-needs-to-convert-visitors/

content marketing experts san diego seattle

Summer Flash: Mobile Content Kicks Sand in the Face of Static Content

It’s summer and consumers are out and about all around the USA  – hitting the beach (a shout out to San Diego!), the road, or the mountains. What they are not doing is sitting at a desk searching static websites for information. They want their content mobile, easy to get to and feature-rich. They want help finding the right places to play, eat and drive. And they expect the businesses they buy from to supply them that information wherever they need it and as fast as they need it.

No matter how how important, robust or scintillating your content is, if you do not take your message mobile you will absolutely lose customers. “If you’re not ready for the mobile moment, you might as well stay home”,  says Ted Schadler, vice president and principal analyst at Forrester Research. Schadler goes on to explain, “Mobile is not small Web. It’s an entirely different experience based on simple steps and deep engagement, not self-service catalogs of transactions. Bolting a new interface onto an old technology stack won’t close the engagement gap that separates a company from its customer in that mobile moment of need.”

Summertime is the perfect time for companies to get their mobile content in shape. Maybe tone it up by developing and offering a new app, turning a hot website offer into a mobile contest or simply taking full advantage of the cloud as an indispensable element of any mobile delivery program worth it’s salt – or sand.

The bottom line – – – building a strong content management program is a complex and multi-faceted  undertaking that is a tossed salad of external, internal, cloud-based, web-based and mobile ready ingredients. Steelsmith Group, right here in sunny San Diego, can make your content sizzle this summer – with a special extra helping of flavorful mobile-ready content that reaches your customer where they are. We know content management, mobile content, CRM customization, web design, social media, SEO, local SEO, online marketing, email marketing, and PPC. Reach out to us today. We’re mobilized.

 

Sources:

http://www.fiercecontentmanagement.com/story/analyst-static-content-wont-help-you-win-over-mobile-customers/2014-06-24?utm_medium=rss&utm_source=rss&utm_campaign=rss

http://www.the-cma.com/news/get-your-mobile-content-in-shape-for-summer

content marketing company san diego seattle

Super Smart Content Marketing Tips for Small Business

For a small business effective content marketing strategy can make absolutely all the difference in how effectively the company reaches its audience and how quickly it grows.

The convention of content marketing has existed for over 30 years, and its overall notion and philosophy has been with us since the mid-nineteen hundreds. But now, as with everything else, the digital age has put a very fine point on the idea of content marketing and quantifiable results are expected.

Content marketing has become the kingpin of every solid web marketing strategy. Every updated algorithm Google pushes to its search engine has a huge impact on a company’s website page ranking, forcing SEO specialists to revisit what they have been doing and reinvent the SEO wheel over and over to get their higher ranking back.

So what is the best way to tackle the problem if you are a small business and what – if anything – really makes a difference? Oddly, or maybe not so oddly, the answer has come full circle once more. The quality of the content is of the utmost importance. SEO still has its place, but only in its support of choice content. The best content marketing strategy is one that not only sends the company to the front of the class in Google’s eyes, but also in the company’s client’s and prospect’s eyes.

There are ways that a small business can build and share content that are unique to them, and not just a mirror of what they see big corporations do.

Here are a few tips from the experts (including Steelsmith Group):

1. Put together a Content Marketing Calendar – and keep it current!

2. Research What Works – by reviewing past efforts and trending best practices

3. Keep on top of Social Trends When Newsjacking – putting together a list of viable news conglomeration sites

4. Conduct a Survey or Two – get the skinny direct from your prospects and clients

5. Don’t forget that Visual Content engages – pictures, infographics, and data charts

6. Create Video Blog – and keep it fresh. Video is the unsung hero of amazing content.

7. Use your best content again and again – in chunks and bits.

Content marketing cannot be ignored or done halfway. You can no longer cut corners, stuff keywords or put in a pile of links to get your online presence ranked highly. Content marketing is real work but it pays off. At Steelsmith Group we can help you. We completely understand all things digital and we live and breath content marketing, SEO, local SEO (we love you San Diego), CRM, social media, small business needs. We have deep search engine ranking expertise and a proven track record of producing content marketing outstanding results for our clients. We know exactly how the Google algorithm works and we only use the SEO strategies and techniques that grab Google’s attention. Here’s just a sampling of how we can get your content marketing rolling and rising to the top. We can:

  • Help you create your content marketing strategy from the get go
  • Draw up a detailed content calendar based on your business objectives
  • Write blogs that are best friends with SEO, have riveting content and contain apt keywords
  • Deliver the full spectrum of web content that works

Reach out to us today!

Sources:

http://searchenginewatch.com/article/2351403/7-Outstanding-Content-Marketing-Tips-for-Small-Businesses?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sewblog+%28Search+Engine+Watch+Blog%29

https://smallbusiness.yahoo.com/advisor/4-examples-content-marketing-gurus-180002349.html

social media marketing san diego seattle

Hashtag Your Way to These Social Media Day Shindigs in June

Flex those digits! The annual Global Social Media Day is coming up on June 30 and it was started in 2010 by Mashable “as a way to recognize the digital revolution happening right before our eyes”. This year there will be events all around the world designed to help us revel in the wonders of social media and celebrate its astounding growth. After all, the difference social media and digital innovation have made in all our lives (whether you are a fan or a foe) has been stunning.

Because it is a global party, Mashable emphasizes, “You can participate in a variety of ways — from connecting with other users via social media by using the hashtag #SMDay, to meeting with people in real life.”

In the United States there are 5 cities where you can go in person to network and to join in the general hullabaloo, including a happening planned for right here in San Diego. We’ll go into a little more detail about the party in SD, but first, here’s a quick list of other cities, dates and venues.

Miami

  • When: June 29, 2014 from 11 a.m. to 5 p.m. ET

Where: Arsht Center for the Performing Arts, 1300 Biscayne Blvd, Miami, FL 33132

Official site: http://2014.miamisocialmedia.com/

Atlanta

When: June 26, 2014 from 6 p.m. to 10 p.m. ET

Where: Tongue & Groove, 2420 Piedmont Road, Atlanta, GA 30324

Official site: http://socialmediadayatlanta.com/

Las Vegas

When: June 30, 2014 from 10 p.m. to 4 a.m. PT

Where: XS Nightclub, 3121 S Las Vegas Blvd, Las Vegas, NV 89109

Official site: http://www.eventbrite.com/e/social-media-day-vegas-w-tommy-trash-tickets-11961588433

New York

When: June 29, 2014 from 4 p.m. to 8 p.m. ET

Where: The Royal Palms Shuffleboard Club, 514 Union St, Brooklyn, NY 11215

Mashable is hosting the event in NYC. To get the complete run down about all the details visit Mashable’s official site for the event. http://mashable.com/smday/

And last, but by NO means least (drum roll please…)

San Diego

When: June 30, 2014 from 10 a.m. to 7 p.m. PT

Where: Marriott Marquis & Marina, 333 W Harbor Dr, San Diego, CA 92101

Official site: http://www.socialmediadaysandiego.com/about/

Check out the SD site to get all the skinny on the event, but here’s a quick pull —

“Our Speaker Series is packed with superb speakers on vital social media topics, including Facebook, Instagram, LinkedIn, Vine, podcasting, and more. Check-in begins at 8:30am and the speaker sessions will begin at 10:00am sharp! The Social Media Day Networking Party will be an awesome networking event at the beautiful Marina Kitchen inside the Marriott Marquis San Diego Marina, featuring food & drink samples, cool social media inspired contests, photo opportunities, and of course NETWORKING with tons of others passionate about social media.”

San Diego’s Social Media Day is co-hosted and planned by some of the city’s top businessmen and produced by Casual Fridays. It’s going to be a blast! BUT – you have to register for events so go do that now! And there are some costs.

But if you can’t make it anywhere in person, you can still join the movement by:

  • Signing up to attend or organize your own event on the Mashable Meetup Everywhere page.

  • Using the #smday hashtag on Twitter, Instagram, Google+ and any other social network of your choice.

At Steelsmith, we get all things social media, digital marketing, content marketing, SEO, local SEO, CRM, email marketing and online marketing, so we are ready to make some noise about Social Media Day! We are ready to tell your story across the internet using the latest technology and techniques to attract and nurture your prospects, engage your customers and position your company as an industry leader. Give us a call. We’re right here in San Diego. We’ll make it all happen for you.

Sources:

http://mashable.com/2014/06/14/social-media-day-u-s-events/

http://www.socialmediadaysandiego.com/about/

local seo strategies san diego seattle

7 Solid Strategies for Local SEO

Most businesses, especially small businesses, need revenue from their target local customers to be successful. In the not so distant past, these same businesses spent most of their precious marketing dollars on advertising – newspaper ads, flyers, and coupons. While some of these traditional local marketing ideas still have some value, it’s best to use the pull of the internet to grab customers, using your website and SEO – especially local SEO.

Here are 7 local SEO strategies you can do right now to make sure you are telling search engines where you sit, what you sell and who your target customers are.

1. Set up a Google+ page.

Google+ and Google Places have merged, so you only need to a Google+ page. And it doesn’t have to be a business account for g+. It can be personal one whose owner will be the manager for the page. By listing your business with Google+/Google Places, your company will not only rank more highly in search results pages but the search results page will also show a map and contact details and it can even include other information like photos and customer reviews.

2. Get listed in relevant and regionalised directories.

You can start by exploring those available through local associations, industry associations and your chamber’s website. You can also look here: http://www.web-directories.ws/ and find free directories, niche directories, regional directories, US directories, Canadian directories and directories in the UK.

3. Optimize your website and your Google+/Google Places listings for localized, relevant and highly searched words & phrases.

How do you describe your business? How do competitors describe their business? What pops us first when you google your product? What words define your city or local area? Okay – – use those words.

4. Optimize the content on your website for mobile.

Bottom line – if you’re not making it easy for mobile users to call you, you’re losing business. Studies show that more than two-thirds of smartphone users say using “click to call” is a hugely important part of any purchase process and that they use the “call” button in Google search results. So make sure your potential – and current – customers can reach you quickly via their mobile. Because if they can’t, they will jump right to your competitor.

5. Select the right categories for Google+/Google Places.

Google has been around for awhile and they have over 10 years of data gathered from searchers. This data tells them what kind of queries are most connected to what kind of products or services. It is critical that you use the right categories in your Google+ listing. To give an example, when a person is searching for a spa, they are probably looking for a long list of services that you can get at a spa. So make sure you think about all the ways people may be looking for you. And if you choose wisely in Google Places, your business will be among those qualified to get a spot in the local pack of organic results.

6. Check into to “Google My Business”.

Just this past few week, Google launched “Google My Business”. It is a new free tool available at google.com/business. The name says what it is – a way for small business to reach out to and connect with their customers. The tool puts all Google services of use to businesses in one area.

Here’s what Google says you can do with the tool:

  • “Update your business info on Search, Maps, and Google+ to make it easy for customers to get in touch.”

  • “Add beautiful photos of your business and a virtual tour of your business interior to help customers see what makes your business unique.”

  • “Connect directly with your fans and customers by sharing news, events, and other important updates from your Google+ page.”

  • “Stay on top of reviews from across the Web, and respond to Google reviews.”

  • “Understand how people find and interact with your business using custom insights and integration with AdWords Express.”

7. Encourage customers to review your business through Google+/Google Places – and get citations.

Consumers put a whole lot of faith in online reviews of businesses. In fact, over two-thirds of them say that they put as much stock in an online review as they do a personal recommendation. But keep your reviews short and current.

Here is the 411 on citations, from BloggingPro – “Citations are where your company name, address and telephone number appear on a website, and you will want to get as many of these as possible. Make sure that the information that appears on other websites is exactly the same as the information on your Google Places and Google+ Business pages, and these will help in the optimisation process.”

One final suggestion for SEO success – Reach out to us here at Steelsmith Group. We have deep search engine ranking expertise and a proven track record of producing outstanding results for our San Diego clients. We know exactly how the Google algorithm works and we only use the SEO strategies and techniques that get Google’s heart palpitating. Plus we can help you with CRM and all aspects of online marketing strategy and implementation.

Sources:

http://www.sbwire.com/press-releases/search-rocket-seo-brings-the-power-of-the-fortune-500-to-local-businesses-in-south-florida-518160.htm

http://thenextweb.com/google/2014/06/11/google-business-debuts-help-small-businesses-connect-customers-via-search-maps-google/

http://www.bloggingpro.com/archives/2014/05/12/local-seo-business-really-need/?utm_content=buffer5f469&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

content marketing firm san diego seattle

Can You Answer Questions About Your Content Marketing Strategy?

“Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract, engage, and acquire a clearly defined audience – with the objective of driving profitable customer action.” – CMI

Recently, the CMI (Content Marketing Institute) Executive Forum was held in San Francisco. The forum was attended by Content Marketing execs from many leading B2B and B2C brands. They all came to talk about their craft, its long and short term outlook and its pain points. They also did a groupthink on what best first steps to take and what questions to answer when building a great content marketing strategy.

Some of the questions they came up with look deceptively easy to answer. But they aren’t – because content marketing is a subtle science, not a barnstorming one. The purpose behind content marketing is to shift or heighten consumer behavior towards your product or service. How? By getting your brand and/or company stamped as valid, knowledgeable and a leader in your field. And here is the trickiest part – – – it works best when others are sharing your message instead of you.

So here is a sampling of the questions CM leaders say you need to answer as you start to noodle around your content marketing strategy.

  1. What are your content marketing objectives (and have you written them down yet)?
  2. How does your content marketing strategy impact your company’s overall business vision?
  3. Does your content help its audience members achieve excellence at what they do?

There are more questions, so take a look at the CMI article that gives you a complete list plus some great associated food for thought.

And remember, at Steelsmith Group, our capabilities are unsurpassed when it comes to content management, SEO, CRM, email marketing, and all facets of digital marketing. Our multi-faceted approach tells your story across the internet, using the latest technology and techniques to attract and nurture your prospects, engage your customers and position your company as an industry leader. Give us a call today and let’s get started.

Read more: http://contentmarketinginstitute.com/2014/06/answer-content-marketing-strategy-questions/

video marketing firm san diego seattle

Videos – The Unsung Hero of SEO

A great way to really draw in and connect with your website’s visitors – and hold their attention longer- is through an exceptional video. Everyone loves a good online video. (How many have you watched so far this week?) Data shows that your conversion rate will jump when you use video as one of your online marketing tools. No matter who your target market is, they will respond to videos. Videos have cross-demographic and cross-generational appeal. It is a pretty affordable tool too.

So it should be a no-brainer to make video part of your SEO playlist. Need more convincing? Okay. With video you can –

  • Announce who you are and what you offer to your target audience – and even the competition.

  • Design and present a concise and clear demo of a few of your services and products by underscoring the benefits.

  • Throw a spotlight on your company’s position as a thought leader and expert in your field.

  • Provide your viewers with a learning experience about your product, your industry or any topic relevant to them.

  • Give your business a real personality and star power.

Over and above all else, the objective of a ROI-rich online video presence is to command first page results by combining smart Video SEO strategies with smart traditional SEO techniques. As a company that totally gets all things digital marketing – including SEO, CRM, email marketing, social media strategy, content management AND online video – Steelsmith Group can partner with you to design and produce captivating, edifying and keyword optimized videos that harness the power of this potent SEO tool. We will show you how your videos can deliver real value to your visitors along with a superb viewing experience.

To get you thinking, we found a great article on Search Engine Watch that gives some valuable tips on getting your videos a 5 star rating that will move the SEO needle in the right direction.

Read it, and then give us a shout!:

http://searchenginewatch.com/article/2343365/10-Video-SEO-Tips-That-Can-Truly-Impact-Your-Rankings