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Snapchat Grabs the Biggest Cluster of College Users

Making Facebook Look Like Old School

A new study conducted by the marketing firm Sumpto, who specialize in connecting brands with college students, says the photo messaging social media app Snapchat has snagged a huge chunk of the college market – 70% of college students “ use the app one or more times a day”. They’ve done this in spite of the fact that Facebook has introduced its own form of the offering (Slingshot), albeit with a lukewarm reception.   Only 2% of this same audience says they have downloaded Slingshot. Snapchat touted in May of this year that its users were dispatching 700 million photos and videos daily and that Snapchat Stories were being read 500 million times a day. The app firm turned down two multi-billion dollar buyout offers – one from Facebook, one from Google.

(Let’s also put this out there in the “Huh. That’s interesting…” bucket – Snapchat was started on a college campus by two savvy students. A third student was also involved and has sued the other two for stealing what he sees as mainly his idea. Sound familiar?)

So why is Snapchat the newest BMOC (look it up)? The study and other reports point to a few reasons for the app’s popularity. User’s think:

  • Snapchat offers a more security (because the media you send disappears after a very short time from both the user’s device and Snapchat’s servers, but we all know this could be false sense of security…)

  • Snapchat functionality lowers the risk of an automated mass-sharing

  • Snapchat  is more spontaneous. (the main use for Snapchat seems to be for posting funny/silly stuff.  Slightly over 59% said that’s what they use it for.)

  • Snapchat  is foot-print free (digitally speaking)

Outside of this sort of thought-provoking info about a battle between a David and a Goliath app, what does this mean in the business world?  Here’s the thing. Snapchat seems to be gearing up for something big – investment-wise. They just agreed to sell a bunch of shares of itself. And Snapchat is playing with new features  directed at brands and events. So what? Because, even if the reality is that Facebook is still the number one social media engine and isn’t going anywhere, if your demographic target is college students, you better sit up straight and pay attention to this app.

At Steelsmith Group we pay attention – to website design, CRM implementation, SEO, digital marketing, local SEO, video marketing, social media marketing, email marketing and content management. We do this for our clients to provide them with the best of the best marketing. We do this if they are here in our beloved San Diego or across the nation.  Give us a chance to earn an A+ from you. Reach out to us today.

Sources:

http://bgr.com/2014/06/24/facebook-vs-snapchat-daily-usage/

http://www.forbes.com/sites/parmyolson/2014/08/08/snapchat-authorizes-mystery-share-sale/

http://mashable.com/2014/08/08/study-snapchat-college/

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Summer Flash: Mobile Content Kicks Sand in the Face of Static Content

It’s summer and consumers are out and about all around the USA  – hitting the beach (a shout out to San Diego!), the road, or the mountains. What they are not doing is sitting at a desk searching static websites for information. They want their content mobile, easy to get to and feature-rich. They want help finding the right places to play, eat and drive. And they expect the businesses they buy from to supply them that information wherever they need it and as fast as they need it.

No matter how how important, robust or scintillating your content is, if you do not take your message mobile you will absolutely lose customers. “If you’re not ready for the mobile moment, you might as well stay home”,  says Ted Schadler, vice president and principal analyst at Forrester Research. Schadler goes on to explain, “Mobile is not small Web. It’s an entirely different experience based on simple steps and deep engagement, not self-service catalogs of transactions. Bolting a new interface onto an old technology stack won’t close the engagement gap that separates a company from its customer in that mobile moment of need.”

Summertime is the perfect time for companies to get their mobile content in shape. Maybe tone it up by developing and offering a new app, turning a hot website offer into a mobile contest or simply taking full advantage of the cloud as an indispensable element of any mobile delivery program worth it’s salt – or sand.

The bottom line – – – building a strong content management program is a complex and multi-faceted  undertaking that is a tossed salad of external, internal, cloud-based, web-based and mobile ready ingredients. Steelsmith Group, right here in sunny San Diego, can make your content sizzle this summer – with a special extra helping of flavorful mobile-ready content that reaches your customer where they are. We know content management, mobile content, CRM customization, web design, social media, SEO, local SEO, online marketing, email marketing, and PPC. Reach out to us today. We’re mobilized.

 

Sources:

http://www.fiercecontentmanagement.com/story/analyst-static-content-wont-help-you-win-over-mobile-customers/2014-06-24?utm_medium=rss&utm_source=rss&utm_campaign=rss

http://www.the-cma.com/news/get-your-mobile-content-in-shape-for-summer

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New Website Launch! It’s A Cinch iPhone App!

Steelsmith Group is super excited to announce the launch of a new website that we created for It’s A Cinch, a weight loss iOS app that’s coming soon. It’s A Cinch’s new site has a description and pictures of the app as well as its creator, Jessica Talbi, a woman with a passion for fitness and health. The website also contains a blog, filled with content from Jessica herself.

When Jessica reached out to our partner, Barefoot Solutions, to create the app for It’s A Cinch, we were more than thrilled. The development behind the app is very complex, but the app itself is going to be very user friendly and easy to navigate. Not to mention, It’s A Cinch will help you with every aspect of losing weight from eating well to exercise and calorie counting. The app will even adapt to your individual food preferences and weight loss goals.

Oh, and did we mention that the new website looks great? The blog is full of extra useful content to help app users lose weight or just stay in shape. Current blog topics include Exercise, Fitness Relationships, Healthy Eating, Motivation, and Weight Loss. The blog page continues to grow and change with new content that’s updated regularly.

We’ll keep you updated on when It’s A Cinch is released, so you can purchase the app and achieve your fitness goals in a manner that’s individualized to you.