digital marketing company san diego seattle

Want to Reach Your Audience Effectively? Get Personal

B2B (business to business) or B2C (business to consumer) are common ways of classifying business relationships and commerce transactions. Recently there are more categories we can add, namely P2P (peer to peer) or H2H (human to human). No, we aren’t befuddling you with molecular structures from chemistry classes of yore – these are real terms.

As such, P2P has gained traction in lending, fundraising and networking, effectively changing the way people and businesses communicate. Think of P2P platforms like Etsy or eBay – these are examples of people dealing and trading with people, not necessarily a conglomerate. This represents a great deal of opportunity for those who can take advantage of this new commerce space.  Specifically, business and marketing professionals can learn a thing or two from the P2P’s. Let’s dive in:

It’s All About People

No matter what type of industry you’re in, you deal with people. (Most of the time – there is the occasional gecko selling insurance.) It has become nearly necessary to make those personal connections as best you can. Understand your audience on a human level by considering feelings, emotions, needs and wants. Given the speed of the digital technology in an increasingly online world, it’s more important than ever for an organization to show a little – or a lot – of humanity.

Fortunately this is entirely possible in our now highly interconnected marketplace. Digital media and careful marketing techniques can provide a complete profile of your customer in real time. This allows companies to better predict what customers need and understand more accurately what they want.

One way to accomplish this is by creating effective P2P (or H2H) channels to enable dialog. Not just for broadcasting – although a tidy benefit – but the primary goal is to listen and learn from those you are trying to connect with.

Can I Automate P2P (or H2H) Marketing?

Building trust is what marketing is all about. Marketers are already at a disadvantage, as customers tend to trust other customers more than businesses themselves. In fact, customers trust peer-to-peer recommendations a whopping 92% more than advertisements or recommendations provided by companies. Therefore, it is important to build an effective digital marketing platform that integrates people, technology and business.  As a result, businesses can directly reach target markets and connect with influencers who were previously blocked by gatekeepers or powerbrokers.

The ultimate struggle for organizations is to determine how to reach the individual person and do it at scale. Fortunately new technologies have opened an abundance of new possibilities, which we can help you with.

Tips from the Pros

Don’t complicate communication strategies – keep it genuine and simple. Think of it like a one-on-one conversation – what would you say if your customer were standing in front of you? While you are carefully crafting your marketing communications, be transparent, inspiring, educational and especially, entertaining! Just like people, when organizations are approachable and easy to interact with, you win more promoters who are more likely to recommend you, and eventually buy from you.

The goal is to demonstrate that there is a real and honest team of people behind your brand. You aren’t the big heartless corporation who couldn’t care less about the little guy. You care! And your customers care. Talk about what matters to your followers and target your markets as individuals. When you’re reaching out in a genuine manner and invest your time in getting to know them, they are much more likely to invest in you.

integrated digital marketing seattle san diego

Amplify! Your Story Across Digital Channels

You have a great amount of power thanks to the high quantity of digital media channels available today. They allow you to interact with your clients where they hang out every day. From there you are able to acquire new leads, retain current customers, and expand your brand. Never has it been easier to nurture markets and engage communities by connecting with them on their level.

By offering you audience choices by which to interact with you via emerging digital media platforms, you can tremendously increase your opportunities to connect with them.

A Golden Opportunity: The Good News and the Bad

Digital multi-channel marketing is a double edged sword. Like we said, it has never been easier to market your brand to prospects. Yet it is also extraordinarily challenging to maintain the many different plates you must be spinning to run successful digital marketing campaigns. Leveraging the multi-channel marketing via email, social, mobile, and web is both your biggest challenge and easiest endeavour.

Why easier?

Marketing today is easier because cost barriers of entry have come crashing down. Thanks to advancements in technology, getting your message out have never been easier or cost effective. Think about it – sending out emails is much cheaper and simpler than sending snail mailers. And that’s just one example – think about what you could be spending on billboards, newspaper ads, white pages ads…it can be exhausting.

Additionally, there are a great variety of channels for prospects and customers to engage in, providing more ways for you to personally (at least seemingly so) interact with customers than ever before. The number and variety of channels have increased at such rapid speeds, and expert marketers are constantly thrilled with new ways to get a hold of prospects for the benefit of clients.

Why more difficult?

While we never want to bring you bad news, we’re going to. Marketers are presented with more challenges in the digital age as well. The result of having so many options available also presents the special challenge of creating a consistent customer experience across all channels. This was not nearly as much of a problem when channels were down to less than 5. The digital world is more complex, multi-dimensional and fragmented than the billboard and brick-and-mortar worlds, with engagement solutions that are expected to be fast, personal, and interactive.

What can I do?

The key to running a powerful digital media campaign is to understand and maintain a focused view of your dynamically changing customer across all channels. Who is your ideal customer? Establish a solid foundation by knowing who your audience is and what they want to hear. From there, build out the process by which you will integrate all that gloriously varied technology to support the delivery your message.

Like we said before, the biggest challenges are:

  1. Maintaining a consistent brand voice across all channels.

  2. Using them! Successful implementation requires highly orchestrated campaigns. That’s right, you are now a marketing composer with many pieces that need to move fluidly together.

With thoughtfully targeted messages to the right audiences via the channels they want to hear it – you’ll be on your way to proving to customers your brand is meaningful and trustworthy.

Simplicity is Key: Information Consolidation

If you don’t get it yet maybe you will now – digital channel management is a complex undertaking. If not executed properly, you could  be in danger of sending conflicting messages toward a single customer, undermining all of your efforts. Imagine the poor customer who receives one offer from your Yelp campaign, only to receive an email offering something completely different. If the messages and offers are not coordinated, the confusion that can ensue will almost certainly lose you business. The result is an inconsistent, if not contradictory, communications effort.

Be the savvy marketer. Constantly integrate clarity as one of the main objectives in developing a cohesive multi-channel strategy framework.

By the Way: Multi-channel Customers Are Crazy Profitable

Get this – on average, multichannel customers spend 3-4x more than single channel customers. Why? These are your savviest customers who know what they want. They are much more informed than other customers because they do their research before making buying decisions. This makes them more likely to be more actively engaged in the buying process, and less likely to suffer from buyer’s remorse – because they found exactly what they want.

Not convinced? Here are more benefits that come from creating an automated, sustainable delivery platform:

•    Reduced costs-per-action

•    Higher customer conversions

•    Comprehensive customer data across the entire media mix

Now bear in mind that not all channels are created equally. Determine the relative value of each channel as it relates to driving profits can help companies determine where they need to lean their heaviest marketing efforts. This can be done by leveraging newer technologies which allow for accurate measurement across channels to see what is working – and what is flopping.

Vary your marketing strategy by utilizing the fantastic new and varied channels there are available to you. Having an integrated multi-channel marketing campaign will create and nurture connections online. This is essential for the growth of organizations in today’s ultra-connect culture for the simple reason that you must meet your customers right where they are – online.

3 Company Facebook Pages You Should Mimic

Demographically, Facebook offers the most diverse choice of people to market towards.  Most people in the world of business understand the potential of Facebook; however, most do not know how to completely harness Facebook’s potential for their business’ revenue and brand awareness.  After analyzing 100’s of company pages on Facebook, we have found 3 stand out pages that “get it right.”

#1 – Mabel’s Labels

Mabel's_LabelsMabel’s Labels business’ concept revolves around solving one main problem: Kids losing stuff. As a business founded by mothers to serve mothers – the main theme of the whole business is to use sticky, waterproof labels that personalize all of the child’s belongings.   Located in Ontario, Canada – this business is very passionate about what they do and creates labels for many different kinds of belongings including notebooks, pens/pencils, and other academic utensils. More than their actual page look is the way they approach social media strategy,  the company has created a very personable campaign strategy that offers extremely attractive, useful, participation asking content that tends to suck mom’s in.

Here are some of the great social media habits that this company exhibits on their Facebook page:

  • Diverse Content Choices- Mable’s Labels posts shareable content that’s not necessarily related to self-promotion.

  • Posting Frequency – They post approximately 1-2 times a day, and only 1 of those posts are going to be self-promoting advertisements.

Overall, they post high quality content on a consistent basis – two ingredients to a massively successful social media campaign.

 #2- Burt’s Bees

burt's_beesIf one were to guess what  Burt’s Bees does by looking briefly at their Facebook page, they’d instantly know what the company is about.  It’s obvious, they create natural beauty products.  Additionally, they are a company that has received millions of likes.  Sure, many of these likes are from people that have already used the brand before Facebook’s existence, however, we can still learn a lot from Burt’s Bees current strategy!

  • Unique Value Proposition – Their unique value proposition is right there in plain site: “Nature Reinvents the Crayon.”  Instantly, the user knows the purpose of the company and therefore is more inclined to keep browsing throughout the website.

  • Full Timeline – This is something that many companies simply overlook, they feature a full timeline actually has pictures dating back to its inception!  It’s a pretty wonderful idea to create a sense of loyalty and stability in the mind’s of your audience.

  • Like for Coupon Updates – A like in exchange for a coupon is an easy choice for a consumer to make. Furthermore, when a person likes a company or brand, there’s a good chance that others will notice and may even be interested in looking at the company.

In reference to social media strategy, Burt’s Bees also maintains one of the core principles of any successful social media marketing campaign – consistency!  They post nearly every single day at the same exact time!

 #3- Pool Supply World

poolsupplyworldLocated in the sunny desert of Phoenix, Arizona – Pool Supply World knows how to target and maintain their demographic.  Founded in 2006, this company has used social media strategy to bolster their revenue significantly over the span of years.  Here are some things this Facebook page does right:

  • Coupon! –  Right away, it’s obvious that they want to serve their customers by highlighting the Coupon option.  All you have to do is like their Facebook page and they’ll offer you a substantial discount on their products.  They truly understand the value of word of mouth marketing!

  • Poolaga The Game – If a viewer clicks on their “more” section – they will notice that the business has an interactive game!  This is a very innovative way to allow people to interact with your brand.  Furthermore, if that person gets a high score with the game they will be about to post about it on their Facebook timeline – this brings your company more brand awareness.

In conclusion, these are three businesses that every single business should model their Facebook page after.  If you apply all the tactics discussed on this post, you should see a tremendous amount of success!

digital marketing company san diego seattle

Digital Marketers Click up the Clever Meter to Compete

Accenture recently conducted a survey of over 580 senior marketing leaders that predicted digital marketing will account for over 75% of marketing budgets globally by 2019. Those surveyed identified analytics, digital and mobile as the dominant drivers of this shift. But this surge will require a definite change in how dollars are currently invested in digital – and how to make the most of those dollars.

“Digital is changing the world and chief marketing officers know it. They are embracing digital channels with fervor, but it’s time to do more,” the Accenture report stated.

The firm added: “The reward for customers and marketers alike becomes relevant and seamless experiences, from brand promise through brand delivery.”

All this means that early, successful adopters of digital marketing are finding they can no longer count on owning the channel. (Heck, pretty soon the word ‘digital’ will just be dropped and marketing will mean mostly digital.)  They are stepping up their game across the planet and we are enjoying some of the inventive, funny and moving digital results. Companies are pulling out all the stops and using a wonderful mix of digital tools – pithy web content tied to interactive video, streamed to social media sites, that  gather impressive, viral responses from their audiences. And every great campaign is factoring in the human element too.

Just a taste of some of the fresh examples:

1. On Canada Day, celebrated a few weeks ago, Molson Canadian launched a wow of a video ad campaign. They placed unusual Molson Canadian beer fridges in targeted areas around the country. Thirsty Canadians could reach in and get free beers – but only if they correctly sang “O Canada” all the way through with no mistakes. The highly entertaining results were posted on the Molson website, social media sites and on TV.

2. In Russia, IKEA developed an ‘Instagram Catalogue Website’ to showcase a wide range of their products. In just a few days it garnered 15,000 followers. The kicker is how it works. Check it out.

3. Volkswagen found a stunning way to underscore the danger of stupid mobile use while driving. At a movie theatre Beijing, they showed the typical driver’s view “car driving down a road” ad with a heart stopping twist. At a planned moment in the ad, a nearby mobile broadcasting device pushes a SMS message to all cellphones in the theatre. As people look down at their phone to see the message, the car on the screen loses control and crashes into a tree. The clear message? Look how fatally distracting texting and driving can be. Posted on Youtube, the ad has had a huge numbers of viewers.

4. And finally, to illustrate unintentional marketing success, there is a very recent amateur video that uses digital, hitech and patriotism to go viral. It  shows what you get when you fly a Phantom quadcopter, equipped with a GoPro camera, through a 4th of July fireworks display. Set to Andrea Bocelli singing “Con Te Partiro”, the video is just beautiful. Though the video really pushes what’s legal and what’s not, it’s still worth viewing on Youtube. The jury is still out on what it will do for Phantom or GoPro sales…

What is clear to us at the Steelsmith Group is that this forecasted growth of digital marketing is real. So we are here to create all aspects of your integrated marketing plan with a strong focus on the digital component. We know video, social media, content management, email marketing, overall marketing campaign management and – to keep things running smoothly – CRM. So start preparing for the digital marketing deluge by contacting Steelsmith Group now. We call San Diego home, but we work with clients across the USA. We’ll get you in the swim – and winning!

 

SOURCES:

http://www.noodls.com/viewNoodl/23737042/iab—interactive-advertising-bureau-uk/digital-to-account-for-three-quarters-of-marketing-budgets

http://www.marketingweek.co.uk/sectors/technology-and-telecoms/news/senior-marketers-expecting-digital-to-make-up-75-of-budgets-in-next-five-years/4011014.article

http://www.digitalbuzzblog.com/

http://www.dailymail.co.uk/news/article-2681556/Drone-captures-fireworks-inside-beautiful-illegal-footage.html

 

content marketing company san diego seattle

Super Smart Content Marketing Tips for Small Business

For a small business effective content marketing strategy can make absolutely all the difference in how effectively the company reaches its audience and how quickly it grows.

The convention of content marketing has existed for over 30 years, and its overall notion and philosophy has been with us since the mid-nineteen hundreds. But now, as with everything else, the digital age has put a very fine point on the idea of content marketing and quantifiable results are expected.

Content marketing has become the kingpin of every solid web marketing strategy. Every updated algorithm Google pushes to its search engine has a huge impact on a company’s website page ranking, forcing SEO specialists to revisit what they have been doing and reinvent the SEO wheel over and over to get their higher ranking back.

So what is the best way to tackle the problem if you are a small business and what – if anything – really makes a difference? Oddly, or maybe not so oddly, the answer has come full circle once more. The quality of the content is of the utmost importance. SEO still has its place, but only in its support of choice content. The best content marketing strategy is one that not only sends the company to the front of the class in Google’s eyes, but also in the company’s client’s and prospect’s eyes.

There are ways that a small business can build and share content that are unique to them, and not just a mirror of what they see big corporations do.

Here are a few tips from the experts (including Steelsmith Group):

1. Put together a Content Marketing Calendar – and keep it current!

2. Research What Works – by reviewing past efforts and trending best practices

3. Keep on top of Social Trends When Newsjacking – putting together a list of viable news conglomeration sites

4. Conduct a Survey or Two – get the skinny direct from your prospects and clients

5. Don’t forget that Visual Content engages – pictures, infographics, and data charts

6. Create Video Blog – and keep it fresh. Video is the unsung hero of amazing content.

7. Use your best content again and again – in chunks and bits.

Content marketing cannot be ignored or done halfway. You can no longer cut corners, stuff keywords or put in a pile of links to get your online presence ranked highly. Content marketing is real work but it pays off. At Steelsmith Group we can help you. We completely understand all things digital and we live and breath content marketing, SEO, local SEO (we love you San Diego), CRM, social media, small business needs. We have deep search engine ranking expertise and a proven track record of producing content marketing outstanding results for our clients. We know exactly how the Google algorithm works and we only use the SEO strategies and techniques that grab Google’s attention. Here’s just a sampling of how we can get your content marketing rolling and rising to the top. We can:

  • Help you create your content marketing strategy from the get go
  • Draw up a detailed content calendar based on your business objectives
  • Write blogs that are best friends with SEO, have riveting content and contain apt keywords
  • Deliver the full spectrum of web content that works

Reach out to us today!

Sources:

http://searchenginewatch.com/article/2351403/7-Outstanding-Content-Marketing-Tips-for-Small-Businesses?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sewblog+%28Search+Engine+Watch+Blog%29

https://smallbusiness.yahoo.com/advisor/4-examples-content-marketing-gurus-180002349.html

social media marketing san diego seattle

Hashtag Your Way to These Social Media Day Shindigs in June

Flex those digits! The annual Global Social Media Day is coming up on June 30 and it was started in 2010 by Mashable “as a way to recognize the digital revolution happening right before our eyes”. This year there will be events all around the world designed to help us revel in the wonders of social media and celebrate its astounding growth. After all, the difference social media and digital innovation have made in all our lives (whether you are a fan or a foe) has been stunning.

Because it is a global party, Mashable emphasizes, “You can participate in a variety of ways — from connecting with other users via social media by using the hashtag #SMDay, to meeting with people in real life.”

In the United States there are 5 cities where you can go in person to network and to join in the general hullabaloo, including a happening planned for right here in San Diego. We’ll go into a little more detail about the party in SD, but first, here’s a quick list of other cities, dates and venues.

Miami

  • When: June 29, 2014 from 11 a.m. to 5 p.m. ET

Where: Arsht Center for the Performing Arts, 1300 Biscayne Blvd, Miami, FL 33132

Official site: http://2014.miamisocialmedia.com/

Atlanta

When: June 26, 2014 from 6 p.m. to 10 p.m. ET

Where: Tongue & Groove, 2420 Piedmont Road, Atlanta, GA 30324

Official site: http://socialmediadayatlanta.com/

Las Vegas

When: June 30, 2014 from 10 p.m. to 4 a.m. PT

Where: XS Nightclub, 3121 S Las Vegas Blvd, Las Vegas, NV 89109

Official site: http://www.eventbrite.com/e/social-media-day-vegas-w-tommy-trash-tickets-11961588433

New York

When: June 29, 2014 from 4 p.m. to 8 p.m. ET

Where: The Royal Palms Shuffleboard Club, 514 Union St, Brooklyn, NY 11215

Mashable is hosting the event in NYC. To get the complete run down about all the details visit Mashable’s official site for the event. http://mashable.com/smday/

And last, but by NO means least (drum roll please…)

San Diego

When: June 30, 2014 from 10 a.m. to 7 p.m. PT

Where: Marriott Marquis & Marina, 333 W Harbor Dr, San Diego, CA 92101

Official site: http://www.socialmediadaysandiego.com/about/

Check out the SD site to get all the skinny on the event, but here’s a quick pull —

“Our Speaker Series is packed with superb speakers on vital social media topics, including Facebook, Instagram, LinkedIn, Vine, podcasting, and more. Check-in begins at 8:30am and the speaker sessions will begin at 10:00am sharp! The Social Media Day Networking Party will be an awesome networking event at the beautiful Marina Kitchen inside the Marriott Marquis San Diego Marina, featuring food & drink samples, cool social media inspired contests, photo opportunities, and of course NETWORKING with tons of others passionate about social media.”

San Diego’s Social Media Day is co-hosted and planned by some of the city’s top businessmen and produced by Casual Fridays. It’s going to be a blast! BUT – you have to register for events so go do that now! And there are some costs.

But if you can’t make it anywhere in person, you can still join the movement by:

  • Signing up to attend or organize your own event on the Mashable Meetup Everywhere page.

  • Using the #smday hashtag on Twitter, Instagram, Google+ and any other social network of your choice.

At Steelsmith, we get all things social media, digital marketing, content marketing, SEO, local SEO, CRM, email marketing and online marketing, so we are ready to make some noise about Social Media Day! We are ready to tell your story across the internet using the latest technology and techniques to attract and nurture your prospects, engage your customers and position your company as an industry leader. Give us a call. We’re right here in San Diego. We’ll make it all happen for you.

Sources:

http://mashable.com/2014/06/14/social-media-day-u-s-events/

http://www.socialmediadaysandiego.com/about/

local seo strategies san diego seattle

7 Solid Strategies for Local SEO

Most businesses, especially small businesses, need revenue from their target local customers to be successful. In the not so distant past, these same businesses spent most of their precious marketing dollars on advertising – newspaper ads, flyers, and coupons. While some of these traditional local marketing ideas still have some value, it’s best to use the pull of the internet to grab customers, using your website and SEO – especially local SEO.

Here are 7 local SEO strategies you can do right now to make sure you are telling search engines where you sit, what you sell and who your target customers are.

1. Set up a Google+ page.

Google+ and Google Places have merged, so you only need to a Google+ page. And it doesn’t have to be a business account for g+. It can be personal one whose owner will be the manager for the page. By listing your business with Google+/Google Places, your company will not only rank more highly in search results pages but the search results page will also show a map and contact details and it can even include other information like photos and customer reviews.

2. Get listed in relevant and regionalised directories.

You can start by exploring those available through local associations, industry associations and your chamber’s website. You can also look here: http://www.web-directories.ws/ and find free directories, niche directories, regional directories, US directories, Canadian directories and directories in the UK.

3. Optimize your website and your Google+/Google Places listings for localized, relevant and highly searched words & phrases.

How do you describe your business? How do competitors describe their business? What pops us first when you google your product? What words define your city or local area? Okay – – use those words.

4. Optimize the content on your website for mobile.

Bottom line – if you’re not making it easy for mobile users to call you, you’re losing business. Studies show that more than two-thirds of smartphone users say using “click to call” is a hugely important part of any purchase process and that they use the “call” button in Google search results. So make sure your potential – and current – customers can reach you quickly via their mobile. Because if they can’t, they will jump right to your competitor.

5. Select the right categories for Google+/Google Places.

Google has been around for awhile and they have over 10 years of data gathered from searchers. This data tells them what kind of queries are most connected to what kind of products or services. It is critical that you use the right categories in your Google+ listing. To give an example, when a person is searching for a spa, they are probably looking for a long list of services that you can get at a spa. So make sure you think about all the ways people may be looking for you. And if you choose wisely in Google Places, your business will be among those qualified to get a spot in the local pack of organic results.

6. Check into to “Google My Business”.

Just this past few week, Google launched “Google My Business”. It is a new free tool available at google.com/business. The name says what it is – a way for small business to reach out to and connect with their customers. The tool puts all Google services of use to businesses in one area.

Here’s what Google says you can do with the tool:

  • “Update your business info on Search, Maps, and Google+ to make it easy for customers to get in touch.”

  • “Add beautiful photos of your business and a virtual tour of your business interior to help customers see what makes your business unique.”

  • “Connect directly with your fans and customers by sharing news, events, and other important updates from your Google+ page.”

  • “Stay on top of reviews from across the Web, and respond to Google reviews.”

  • “Understand how people find and interact with your business using custom insights and integration with AdWords Express.”

7. Encourage customers to review your business through Google+/Google Places – and get citations.

Consumers put a whole lot of faith in online reviews of businesses. In fact, over two-thirds of them say that they put as much stock in an online review as they do a personal recommendation. But keep your reviews short and current.

Here is the 411 on citations, from BloggingPro – “Citations are where your company name, address and telephone number appear on a website, and you will want to get as many of these as possible. Make sure that the information that appears on other websites is exactly the same as the information on your Google Places and Google+ Business pages, and these will help in the optimisation process.”

One final suggestion for SEO success – Reach out to us here at Steelsmith Group. We have deep search engine ranking expertise and a proven track record of producing outstanding results for our San Diego clients. We know exactly how the Google algorithm works and we only use the SEO strategies and techniques that get Google’s heart palpitating. Plus we can help you with CRM and all aspects of online marketing strategy and implementation.

Sources:

http://www.sbwire.com/press-releases/search-rocket-seo-brings-the-power-of-the-fortune-500-to-local-businesses-in-south-florida-518160.htm

http://thenextweb.com/google/2014/06/11/google-business-debuts-help-small-businesses-connect-customers-via-search-maps-google/

http://www.bloggingpro.com/archives/2014/05/12/local-seo-business-really-need/?utm_content=buffer5f469&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

content marketing firm san diego seattle

Can You Answer Questions About Your Content Marketing Strategy?

“Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract, engage, and acquire a clearly defined audience – with the objective of driving profitable customer action.” – CMI

Recently, the CMI (Content Marketing Institute) Executive Forum was held in San Francisco. The forum was attended by Content Marketing execs from many leading B2B and B2C brands. They all came to talk about their craft, its long and short term outlook and its pain points. They also did a groupthink on what best first steps to take and what questions to answer when building a great content marketing strategy.

Some of the questions they came up with look deceptively easy to answer. But they aren’t – because content marketing is a subtle science, not a barnstorming one. The purpose behind content marketing is to shift or heighten consumer behavior towards your product or service. How? By getting your brand and/or company stamped as valid, knowledgeable and a leader in your field. And here is the trickiest part – – – it works best when others are sharing your message instead of you.

So here is a sampling of the questions CM leaders say you need to answer as you start to noodle around your content marketing strategy.

  1. What are your content marketing objectives (and have you written them down yet)?
  2. How does your content marketing strategy impact your company’s overall business vision?
  3. Does your content help its audience members achieve excellence at what they do?

There are more questions, so take a look at the CMI article that gives you a complete list plus some great associated food for thought.

And remember, at Steelsmith Group, our capabilities are unsurpassed when it comes to content management, SEO, CRM, email marketing, and all facets of digital marketing. Our multi-faceted approach tells your story across the internet, using the latest technology and techniques to attract and nurture your prospects, engage your customers and position your company as an industry leader. Give us a call today and let’s get started.

Read more: http://contentmarketinginstitute.com/2014/06/answer-content-marketing-strategy-questions/

video marketing firm san diego seattle

Videos – The Unsung Hero of SEO

A great way to really draw in and connect with your website’s visitors – and hold their attention longer- is through an exceptional video. Everyone loves a good online video. (How many have you watched so far this week?) Data shows that your conversion rate will jump when you use video as one of your online marketing tools. No matter who your target market is, they will respond to videos. Videos have cross-demographic and cross-generational appeal. It is a pretty affordable tool too.

So it should be a no-brainer to make video part of your SEO playlist. Need more convincing? Okay. With video you can –

  • Announce who you are and what you offer to your target audience – and even the competition.

  • Design and present a concise and clear demo of a few of your services and products by underscoring the benefits.

  • Throw a spotlight on your company’s position as a thought leader and expert in your field.

  • Provide your viewers with a learning experience about your product, your industry or any topic relevant to them.

  • Give your business a real personality and star power.

Over and above all else, the objective of a ROI-rich online video presence is to command first page results by combining smart Video SEO strategies with smart traditional SEO techniques. As a company that totally gets all things digital marketing – including SEO, CRM, email marketing, social media strategy, content management AND online video – Steelsmith Group can partner with you to design and produce captivating, edifying and keyword optimized videos that harness the power of this potent SEO tool. We will show you how your videos can deliver real value to your visitors along with a superb viewing experience.

To get you thinking, we found a great article on Search Engine Watch that gives some valuable tips on getting your videos a 5 star rating that will move the SEO needle in the right direction.

Read it, and then give us a shout!:

http://searchenginewatch.com/article/2343365/10-Video-SEO-Tips-That-Can-Truly-Impact-Your-Rankings

 

What’s-in-the-Best-E-Marketing-Secret-Sauce-SG

What’s in the Best E-Marketing Secret Sauce?

There are many e-marketing channels available to your business today- even if you don’t have the marketing dollars of a Fortune 500. But every company is looking to create the right mix –  a dash of email, a sprinkle of  social, a scoop of SEO – to create the perfect  e-marketing mix. You want a secret sauce that will feed a constant stream of leads into your sales funnel and get search metrics that show you did it right. So how do you know what will work and what won’t work for your company?

One way to start is to not get swayed by the hype. You don’t want to waste your valuable marketing dollars and time on channels that are the latest tasty thing, but just don’t really set the table for your company. While you will want to try a few new e-marketing avenues, you need to stay true to who your company is and what you produce. Research pulls in the experts (like Steelsmith Group) and put your digital marketing program together.

One thing to keep in mind is that you need to stay on top of the data. Just like everything – or almost everything – in life, what works for e-marketing is always morphing, mixing and moving. We found some current data from the search technology firm, Conductor, that we is think worth sharing about what online channels may yield you the highest return – based on your company type.  The data tracks through social, organic search, email and PPC to gauge which channel  gets the most visitors, gives you the most customers and “ gives you the most bang for your click.“

This tidbit from the study may surprise some –  Organic search is the top driver. “Visitors from organic search are 2X more likely to be extremely engaged and visits more than five pages when compared to the other channels,” states Conductor.

Take a look – and don’t miss the infographic that lays it all out cleanly.

Read more – http://www.marketingprofs.com/chirp/2014/25016/which-marketing-channel-gives-you-the-most-bang-for-your-click-infographic#ixzz32HeuYTfI