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New Client Announcement: Jeff Cowan’s Pro Talk

Steelsmith Group is pleased to announce a new client, Jeff Cowan’s Pro Talk, offering the number one service advisor training programs in North America. Jeff Cowan is committed to helping professionals maximize their automotive service sales opportunities, and he does so through online videos and webinars as well as in-person seminars and workshops.

When we first met with Jeff Cowan’s Pro Talk to understand their business and company needs, we identified quite a few areas in which our services can help Pro Talk to further succeed. The number one thing that Jeff Cowan’s Pro Talk needs Steelsmith Group’s help with is increasing quality traffic to their website. They also need a more current and well-built website design to convert the traffic on their site into leads. Other priorities for our work with Jeff Cowan’s ProTalk include promoting a visible, impressive and trustworthy professional reputation as well as an active and engaged social media presence. In addition to these efforts, Steelsmith Group’s team will produce regular, high quality, informative articles as blog posts in order to establish more quality partnerships with other industry leading websites.

For Jeff Cowan’s Pro Talk, we’re excited to redevelop their website, adding in SEO and PPC efforts to gain better online customer retention as well as better search engine rankings. We are also going to revamp the company’s email marketing campaign to keep their current and prospective clients informed on upcoming events, webinars, workshops, and deals.

The Steelsmith Group team is thrilled to work with Jeff Cowan’s Pro Talk to help them reach their business goals. Please feel free to learn more at, and check them out on Facebook and Twitter.

Why Your Business Needs a Google+ Page & How to Optimize It

Google+ is commonly overlooked by small business owners, but it’s actually vital for your search engine (specifically Google) rankings. At Steelsmith Group, one of the first things that we do for our clients is ensure that they have an optimized Google+ business page.  

5 reasons why you and your business need Google+ pages:

  1. When people search on Google, businesses with Google+ Local pages have higher page ranks than companies that don’t.

  2. Having a Google+ page ensures that your business appears on Google Maps and that the listed information is accurate.

  3. Google+ is a great way to connect with other people in the industry and present yourself as an industry leader.

  4. Have you ever Googled something and seen someone’s picture next to an article?

That’s called Google authorship, which you can set up once you create your own personal Google+ account (by linking your Google+ account to your business’ website). Learn how to set up Google authorship here.

      5.  Google Places officially no longer exists, so if you’re still relying on that listing, you need

           to switch it over to (or combine it with) a Google+ Local page.

      ** Check out these two separate studies from SearchMetrics and Netmark for more evidence as to how a Google+ page can boost your business growth.


7 tips on how to optimize your Google+ page:

  1. Fill out as much information as possible. In addition to your business name, location, phone number, and email address, you should fill out your business hours, business category, business description.

  2. Add pictures, including your company’s logo. Make sure that you have a profile picture as well as a banner photo. Videos are great too.

  3. Use an actual address for your location rather than a P.O. Box or UPS store.

  4. Actually post on your Google+ page to make your business appear as an industry influencer and build your company’s online authority with +1’s and user reviews.

  5. To further increase your company’s online authority, join industry-related Google+ communities and +1 other industry leaders.

  6. Make sure the website you put on Google+ is verified as your company’s official Google+ page.                                                                                         

  7. Add a link to your Google+ on your website. Learn how here.


We hope that these tips are helpful. Follow us on Twitter and like our Facebook page for more small business internet marketing tips.

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The Essential Small Business Guide to Local SEO

The most essential part of internet marketing is local SEO. The first step, when starting a local SEO campaign (or really any internet marketing campaign), is to determine the keywords that you want to rank for, keeping in mind the competition and search volume of those keywords when choosing one. It’s important to be specific to your niche, but feel free to use synonyms and other variations of your keywords (this will help you avoid keyword stuffing). And don’t forget that your location is part of your keyword phrases.

Once your keywords are determined, you can start on the most important part of your website in terms of SEO — the content! Ever heard “content is King”? Well, nothing could be more true when it comes to SEO. So it’s very important to fill your website with relevant, quality content, and to update it often. The easiest way to keep your site’s content moving and changing is to blog regularly. And most importantly, although robots rank your website, remember that you are writing to people that you hope to convert into customers. Also note that search engines take the quality of content, including its grammar, into high consideration when ranking your site. And don’t forget to include your location in your content, so you will rank locally!

Finally, make sure to do basic on-page SEO. This includes creating original title tags and meta descriptions for each of your pages and posts. Make sure your tags and descriptions are accurate, helpful, and include your location. This will help to make your site super easy for search engine crawlers to read. The most commonly overlooked on-page SEO is making sure that all the content on the site is rooted in text, including images and videos. Your keywords should be in all image and video descriptions, titles, and captions. Search engine crawlers can’t read images or videos, so these text anchors help them understand what’s on your site. Finally, make sure that your page URLs are easy to read. So instead of having a URL like, which reveals nothing about what’s on the page, try something like



  • Make sure your business listings in local directories online are up-to-date and accurate.
  • Create social media pages for your business. More importantly, create personal and business Google+ pages, and claim Google authorship for your content. Use social media marketing to educate and engage your customers rather than try to sell your products/services.

  • Ensure your website is mobile-friendly.

  • Ask clients to review your business online, to like your Facebook page, follow your business on Twitter, check in on FourSquare, etc.