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internet marketing company

New Client Announcement: Jeff Cowan’s Pro Talk

Steelsmith Group is pleased to announce a new client, Jeff Cowan’s Pro Talk, offering the number one service advisor training programs in North America. Jeff Cowan is committed to helping professionals maximize their automotive service sales opportunities, and he does so through online videos and webinars as well as in-person seminars and workshops.

When we first met with Jeff Cowan’s Pro Talk to understand their business and company needs, we identified quite a few areas in which our services can help Pro Talk to further succeed. The number one thing that Jeff Cowan’s Pro Talk needs Steelsmith Group’s help with is increasing quality traffic to their website. They also need a more current and well-built website design to convert the traffic on their site into leads. Other priorities for our work with Jeff Cowan’s ProTalk include promoting a visible, impressive and trustworthy professional reputation as well as an active and engaged social media presence. In addition to these efforts, Steelsmith Group’s team will produce regular, high quality, informative articles as blog posts in order to establish more quality partnerships with other industry leading websites.

For Jeff Cowan’s Pro Talk, we’re excited to redevelop their website, adding in SEO and PPC efforts to gain better online customer retention as well as better search engine rankings. We are also going to revamp the company’s email marketing campaign to keep their current and prospective clients informed on upcoming events, webinars, workshops, and deals.

The Steelsmith Group team is thrilled to work with Jeff Cowan’s Pro Talk to help them reach their business goals. Please feel free to learn more at AutomotiveServiceTraining.com, and check them out on Facebook and Twitter.

search engine marketing company

Internet Marketing 101: Landing Page Optimization

A landing page is a page on your website, designed specifically to be the first page a visitor comes to and to be highly relevant to the service or product they are seeking. Landing pages are often overlooked when creating an internet marketing strategy, but they’re arguably the most important part of your website.

To put it simply, landing pages are the URLs that people go directly to via search engine results, sponsored ads or other advertising. Your landing pages are where traffic converts into sales.

When you design your website, remember that your landing pages need to be specific to what you do, informative (but not overly so), and have obvious calls to action, whether it’s a contact form or your business’ phone number with text saying, “Call Today.” Look at your highest competitors’ landing pages to see how they’re set up.

Below are the features that together compose the ultimate landing page:

  • Make the page visually appealing: have the page designed professionally, limit the text and add     engaging images
  • Make the goal of the page obvious and inviting
  • Keep the look and feel congruent with the rest of your website to remain consistent
  • Include a compelling and clear call to action
  • Minimize the amount of data you ask visitors for (only ask for what you need)
  • Put what you want your visitors to focus on above the fold, meaning that your visitors don’t     have to scroll down to find what you want them to see first
  • Have an obvious, large, and bold phone number on the page (don’t forget to put your address     on there as well)
  • Use facts rather than sales tactics
  • Include endorsements and testimonials to increase perceived authority
  • Tell potential customers what your services/products cost
  • For local businesses, include a high-quality map of your location (Google maps tend to be the     standard)

When Steelsmith Group optimizes landing pages for our clients, these are the fundamentals that we always stick to. Landing pages need to be clear, concise, and honest for your internet marketing campaign to successfully convert as much traffic as possible. If you could use some help, feel free to get in touch with Steelsmith Group today by calling (888) 245-4117.

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The Fundamentals of Internet Marketing

It’s more important than ever to market your business online, as consumers usually turn to the internet to find and purchase services and products. In this post, we’ll break down the basics of internet marketing for small businesses likes yours.

The first step of internet marketing is competitive analysis. Learn your industry. Learn what your competitors are doing. Pay attention to who’s beating you in on search engine rankings. What are they doing differently? In the rest of this article, we’ll explain what you need to look out for.

Make sure you have an awesome website design that’s not only easy to navigate, but that’s also engaging with its content and images, specifically infographics. Look at how your competitors’ sites are set up.

Today’s consumers are using mobile devices on a regular basis, and on top of that, Google has recently begun to penalize website’s search rankings if they aren’t mobile friendly. That’s why it’s extremely important to make sure that your website is designed to work on both smartphones and tablets as well as internet browsers.

Landing pages are one of the most important parts of your website. Landing pages are pages that people go directly to via a search engine result, sponsored ad or other advertising. Your landing pages are where traffic converts into sales.

Your landing pages need to be specific to what you do, informative (but not overly so), and have obvious calls to action, whether it’s a contact form or your business’ phone number with text saying, “Call Today.” Look at your highest competitors’ landing pages to see how they’re set up.

You’ll also need a great “Contact Us” page that’s linked to from every other page of your site. Ensure that your contact page contains your phone number, address, business hours, a contact form, and a Google map. In addition to an optimized “Contact Us” page, it’s important to have your phone number and address at the bottom of each webpage on your site.

Good content is vital to having a good website with high search engine rankings and a high conversion rate.

The most important part of your content is that it must include natural keywords. What’s a keyword? A word or phrase that people enter on search engines to find what they’re looking for. You need to do keyword research. Don’t worry, there are plenty of tools on the internet for you to use, such as Google Adwords’ Keywords Planner and the Bing Keyword Research tool. Your keywords should be specific to what your company does, the services/products that you offer, and where you are located. Take a look at what words your top competitors are using to rank higher than you, and see how you can individualize keywords to be specific to your niche.

Your company’s keywords are going to be the foundation of your SEO (search engine optimization) efforts. To learn more about SEO, check out our last blog post, The Essential Small Business Guide to SEO.

The next step of internet marketing is blogging. You need to first make sure that your website has a blog, where your readers can subscribe to your posts as well as share them to various social media sites. Blogging creates original content for your company, and it allows you to update your website consistently, which together improve your site’s search engine rankings as well as your reputation.

One of the best ways to promote your website and blog is through social media marketing. Find out which social media platforms your potential customers use most. Establish a social presence online and connect with potential customers like never before.

Online business directories are yet another fundamental to internet marketing. Make sure that all of your company’s listings are up-to-date, correct, and complete. This can be a time consuming task, but the difference it makes in your search engine rankings is well worth it.

Lastly, do not forget to use analytics and tracking tools. There are many free tools out there, such as Google Analytics and Bing Webmaster Tools. They are vital to tracking your success and seeing how effective your internet marketing tactics are.

A New Website, Google Apps for Business, Zoho CRM, and Email Marketing

Our Work With Speyer Meridian

Steelsmith Group is pleased to announce the launch of another revamped and redesigned website, this time for Speyer Meridian, a company offering tax credits to commercial and government small business owners. Our team also set up and trained Speyer Meridian’s staff on Zoho CRM as well as Google Apps for Business and MailChimp.

Our development team has just finished designing and launching a brand new website for Speyer Meridian. This included new original images and infographics, as well as fresh and compelling content. An enhanced logo and tagline were part of the re-branding efforts as well. To create a more engaging user experience, features were added throughout the site, such as a contact form and a search bar, to enhance site navigation and streamline the ability to connect with Speyer Meridian to lead to better conversions.

The layout/grid is purposely simple to give a light and airy feel. The new photo images are more authentic to Speyer Meridian’s client base and industries served. The added infographics and images were designed to increase the understanding of services offered by Speyer Meridian.

We set up Google Apps for Business for Speyer Meridian, creating a company-branded email for them through Gmail. We migrated the company’s email accounts over to Gmail, set up a calendar for them, and set them up with Google Drive. Google Drive is also Steelsmith Group’s choice for file management and collaboration. It makes it super helpful to share documents as well as have multiple people collaborate on the same documents, and we never lose important information.

In addition, Speyer Meridian wanted a simple, easy-to-use CRM for their sales team to use for managing current clients. Together, we decided that Zoho CRM would be the best solution, especially because it integrates seamlessly on the Google Apps platform. Now, when a lead is submitted on Speyer Meridian’s new website, it goes automatically into Zoho. Speyer Meridian uses Microsoft Outlook, which also integrates with Zoho CRM. So now when anyone at Speyer Meridian sends out an email from Microsoft Outlook, the email is automatically stored within the CRM, making it easy to track communication with clients.

Likewise, we set up MailChimp email marketing for Speyer Meridian, as this platform also easily integrates with Google Apps for Business. This means that when logged into their Gmail account, Speyer Meridian’s staff can gain direct access to Zoho CRM and MailChimp. We also designed various email templates for Speyer Meridian to use for different email marketing campaigns. The company’s newsletter re-design was part of the new digital marketing platform, it included both image and content changes for better communication and conversion.

We’re really excited about the work we’ve done for Speyer Meridian, and we would like to officially welcome them to the Steelsmith Group family!

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StacheClip: Rebranded & Redesigned

We’re pleased to announce that StacheClip.com has officially been launched and is ready to receive your ‘stache purchases for your next big bash or small get together.

At Steelsmith Group, we’re big fans of this site. Not only does it look great, but it’s also super easy to use and navigate, making the hilarious products it sells easy to buy. Now we can all add class to each sip with a StacheClip!

StacheClip’s website has an updated slideshow with new pictures to give the site a fresher feel. Our creative director even made an awesome new logo for the company. Under the slideshow are the five different mustache styles offered by the company. When you click on the different ‘staches, fun descriptions pop up on the page.

The new ecommerce site allows you to purchase StacheClips in a variety five pack, single-style eight pack, or a bulk order of custom-printed ‘staches. There’s also a link to StacheClip’s gallery, full of fun and shareable pictures. The site is also completely integrated with Facebook, Twitter, Google+, and Pinterest.

So check out StacheClip’s new site and check out Steelsmith Group’s awesome web development/design and branding skills.

You can visit StacheClip’s Facebook page here, and you should probably look at our page too while you’re at it.

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New Website Launch! It’s A Cinch iPhone App!

Steelsmith Group is super excited to announce the launch of a new website that we created for It’s A Cinch, a weight loss iOS app that’s coming soon. It’s A Cinch’s new site has a description and pictures of the app as well as its creator, Jessica Talbi, a woman with a passion for fitness and health. The website also contains a blog, filled with content from Jessica herself.

When Jessica reached out to our partner, Barefoot Solutions, to create the app for It’s A Cinch, we were more than thrilled. The development behind the app is very complex, but the app itself is going to be very user friendly and easy to navigate. Not to mention, It’s A Cinch will help you with every aspect of losing weight from eating well to exercise and calorie counting. The app will even adapt to your individual food preferences and weight loss goals.

Oh, and did we mention that the new website looks great? The blog is full of extra useful content to help app users lose weight or just stay in shape. Current blog topics include Exercise, Fitness Relationships, Healthy Eating, Motivation, and Weight Loss. The blog page continues to grow and change with new content that’s updated regularly.

We’ll keep you updated on when It’s A Cinch is released, so you can purchase the app and achieve your fitness goals in a manner that’s individualized to you.