Establishing an internet marketing strategy is essential for understanding the behavior of your target audience on the web as well as understanding your competitors. It also allows us to work with you to establish and enhance the value of your products or services.
Increase Visibility, Expand Thought Leadership, Nurture Prospects and Grow
Steelsmith Group’s Digital Marketing Products are designed to work together under one cohesive and effective strategy. Using our customized Roadmap designed around your unique business model, industry, and goals, we quickly establish a website that converts visitors into customers. Next, we develop internet marketing channels that bring those qualified visitors to you from across the internet. Finally, we use our proven testing and tracking methods to make rapid improvements to grow constantly and establish new opportunities.
Everything we do at Steelsmith Group is based on our Build-Measure-Optimize method, constantly improving and constantly growing your digital marketing. Let’s explore our product list in a typical Digital Marketing Roadmap designed for generating leads, building your reputation and establishing a highly engaged audience:
Developing a consistent brand that speaks to your target audience is essential. We’ll help you establish a highly effective look and style based on hours of research and interviews with your team. This isn’t just about a great logo either. We work with you to establish the most effective and authoritative company graphics, color pallets and brand messaging.
Our creative team works with you to develop a solid understanding of your goals and to plan out a beautiful marketing-focused website that you can build on for years to come. We take everything into consideration and ensure that your website is not just a digital brochure for your business, but a catalyst for new business and reputation growth.
Steelsmith Group’s integrated approach to Search Engine Optimization (SEO) ensures that your website is not only visible to potential clients searching Google, Bing and Yahoo, but we’re constantly looking for new opportunities based on real, actionable metrics and data. Using a proven content-centric approach to SEO, we integrate your strategy across every blog post, infographic, video, email and use analytics from Paid Search efforts to discover valuable opportunities. Our experience, processes and state-of-the-art technology ensures constant increases in rankings, traffic, visibility and reputation across the web.
Paid Search, or Pay-Per-Click (PPC) is the fastest way to establish a steady flow of qualified traffic going to your website. It allows for the ability to quickly test a particular product or service, gather valuable data on how people search for your product or business, and can give your business a huge competitive advantage especially when you use that data in conjunction with your SEO strategy. However, if not properly executed, PPC can be a huge waste of your company’s money. Steelsmith Group’s combination of 20+ years of combined PPC experience along with our sophisticated software applications ensures that you are generating quality leads and paying less for them.
Content Marketing is the centerpiece of a successful integrated digital marketing strategy. Steelsmith Group’s Content Marketing Strategy involves creating relevant, timely, visual and entertaining content and optimizing it for the most relevant and effective keywords. This not only enhances your reputation and engages your audience, but our SEO optimization methods ensure that the articles, infographics, videos and more are highly visible in the search engines when people are searching for your product or service leading to quality traffic and leads for your website. Our Content Marketing strategies and processes are among the most successful in the industry and are critical to the growth of all of your marketing channels.
Social Media is a critical function in the digital marketing strategy for any business. While many businesses use Social Media as a “shoutbox” for announcements and specials, Steelsmith Group’s Social Media strategies involve providing educational, timely and entertaining content that is distributed across multiple Social Media platforms and shared. The goal of Social Media is to grow an engaged audience of target customers, industry professionals and existing customers. If combined with effective outreach to grow followers in each platform like LinkedIn, Facebook and Twitter, the benefits exponentially grow beyond simple brand awareness. Search Engines use your Social Media engagement as a major factor in how your website ranks. Also, an article, infographic or video that is viewed and shared often get more visibility which compounds the results exponentially.
Email Marketing is consistently among the highest ROI’s of all of the marketing channels. The necessity to organically grow quality lists and keep them engaged with your emails has never been more important. Steelsmith Group uses a combination of beautifully designed email marketing templates with a cohesive strategy, integrating your Content Marketing efforts to educate, inform and entertain your target audience. Not only does Email Marketing allow you to directly connect with customers, but it allows you to regularly engage your prospects and nurture them over a long period of time building their trust and enhancing your reputation along the way.
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