Aggressive, Adaptive Local SEO Services
Search Engine Optimization SEO Explained
88% of people are using a search engine to find a business. 77% of those people don’t go past the first page of the search engine results. Search Engine Optimization (or SEO for short) is a critical tool to gain visibility and traffic for your website. Search engines like Google and Bing have increasingly intelligent algorithms that decide what websites will rank higher than others for certain keywords. Each year, Google updates their algorithm 500-600 times so we need to keep up with the different ranking factors constantly.
SEO is divided into two distinct categories: On-page and off-page.
On-page is how the website is structured as well as the website code and the freshness, relevance and quality of the content on the website . Other factors like page speed, mobile friendliness and security can also make or break a website.
Off-page is how the website is linked to other websites and social media platforms. In the early days of SEO, you could build thousands of links leading from other websites to yours and you would be the most popular. As the algorithm became more advanced, they started to pay attention to how trustworthy those websites were. Now, one high quality, highly trusted website linking to yours is worth more than a thousand low quality links. Also, factors like your social media popularity and engagement are increasingly used as “social signals” to help the search engines determine the best search results. It’s worth noting, that SEO isn’t just a tool to help people find you, it’s also a critical reputation management tool. Typically, nearly half of the people going to your website has already heard of you or your company. In this case, we want to be sure to have a stellar digital reputation and presentation for you and the company to build trust and thought leadership.
Search Engine Optimization SEO Strategy
First and foremost, we are a technology-driven company. We use the best tools in the business to ensure we are able to build a well optimized website and save you money in the process. We are able to use these tools to identify keyword opportunities that drive traffic with less competition as well as make constant improvements. Also, we leverage your local business address by geo targeting your website and creating hundreds of directory listings over time. This boosts your search engine visibility to your prospects searching in your region and metro area. As far as links going to your website, we use only high quality link building techniques that (while it can take a few months depending on competition) build and maintain your website’s authority and reputation for years to come. Every web page, blog post, infographic and video we produce is optimized around a central keyword set and theme. This centralized keyword strategy gradually builds not only visibility and traffic, but thought leadership in the industry.
Search Engine Optimization SEO Process
This process starts with a creative brief and persona development to develop a complete understanding of your services and target clients. Based on this information we complete detailed keyword research to not only find the most relevant keywords for your business and services, but also to identify keyword opportunities that your competition may not be targeting. Once we have a “master” list we build or optimize your website structure, code and content to ensure that the highest value keywords are naturally represented across the relevant pages on your website. In the meantime, we begin to create quality content and link that content through our high quality partner websites each month. This raises the “trust” factors of your website and you’ll begin see relevant traffic. We then continue the “build-measure-optimize” process and measure our results through accurate reporting and further optimization.
Interesting linksHere are some interesting links for you! Enjoy your stay :)
Recent Blog Posts
- [SURVEY] CRE Marketing and Technology Problems 2016 October 9, 2016
- Launched! A Powerful Insurance Website Redesign Case Study October 9, 2016
- Top 5 Digital Marketing Project Mistakes July 6, 2015
- [WEBSITE] Meissner Jacquet Commercial Real Estate Gets a New Design June 23, 2015
- Team Spotlight | Captain Steelsmith Human Resources June 10, 2015
- Andrew Steelsmith, CEO | Seattle Marketing Consultant May 27, 2015
- Hospitality Marketing | The Passport Group | New Client April 28, 2015
- Want to Reach Your Audience Effectively? Get Personal October 1, 2014
- Amplify! Your Story Across Digital Channels September 24, 2014
- Find Your Authentic Company Voice September 16, 2014
- Commercial Real Estate Marketing
- CRE Porfolio
- Customer Relationship Management (CRM)
- Email Marketing
- Hospitality Marketing
- Internet Marketing
- Local SEO
- Marketing Consulting and Training
- Mobile App Marketing
- Social Media Marketing
- Team Spotlight
- Web Design
- Web Design Portfolio