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Email Marketing Seattle

Email Marketing Intro

Email Marketing is consistently among the highest ROI’s of all of the marketing channels. The necessity to organically grow quality lists and keep them engaged with your emails has never been more important. Steelsmith Group uses a combination of beautifully designed email marketing templates with a cohesive strategy, integrating your Content Marketing efforts to educate, inform and entertain your target audience. Not only does Email Marketing allow you to directly connect with customers, but it allows you to regularly engage your prospects and nurture them over a long period of time building their trust and enhancing your reputation along the way.

Email Marketing ConceptDeliverables

  • Email Marketing Strategy Outline
  • Powerful Email Marketing Software
  • Fully Responsive Email Template Design
  • Complete Email Automation Planning
  • Thorough A/B & Deliverability Testing
  • Email List Building & Management

Strategy

Steelsmith Group’s email marketing strategies involve a proven combination of highly effective educational, visual and forward-thinking content that evolves as we learn more about your target audience. Our sophisticated email marketing software, analytics, and reporting ensures that you have immediate feedback as to what your audience likes to read. This also gives your Content Marketing a boost as we work to adapt both strategies simultaneously. Using our Build-Measure-Optimize process, we create a strategy that quickly adapts to the feedback we receive. However, lists don’t grow themselves. Instead of buying lists of strangers from email address peddlers, we grow our lists organically through a combination of offering free downloads in exchange for an email address or build your list through Social Media connections. Whether you’re creating an email newsletter or an automated drip marketing campaign, this is the type of integrated marketing that builds real lasting results.

Build

Using our proven results from our Email Design Team’s 20+ years of combined experience is an important first step in this process. Our designs create multiple attention-grabbing elements within a template that offer several opportunities for engagement and conversions. Our designs are constantly improved as we gather more data from your own industry and target audience, helping to grow an effective campaign quickly.

Our email templates are developed specifically for our powerful email marketing software and include responsive design elements that ensure proper rendering across all browsers and mobile devices. Also, our templates are easy to use within our software allowing you or your team to quickly craft effective emails.

As we are a technology-driven company, all of our templates include sophisticated campaign tracking code to fully understand how your audience is interacting with your emails. We create each and every email template with not only maximum deliverability in mind but also maximum results.

Measure

Designing an effective Email Marketing Strategy and Template are just a few of the important steps involved in launching a successful Email Marketing Campaign. Here we set you up for success with our email marketing software and integrate tracking components into the different elements. Next, we take a hard look at any existing lists you have and apply a proven process designed to “scrub” your email list to ensure that your emails will be delivered to inboxes and not spam boxes. Deliverability is a great achievement for any email marketing campaign, but being able to glean actionable reporting and metrics from those campaigns is critical. We set up tracking for everything from opens to clicks to the quality of your lists to ensure you have a solid foundation for your campaign.

email marketing management seattle

Optimize

Steelsmith Group’s Build-Measure-Optimize process is a perfect fit for our Ongoing Email Marketing services and has resulted in many successful campaigns over the years. Integrated with your Content Marketing campaign, we ensure that as the quality of the content within the emails increases, so do the other important aspects. Using the dozens of important metrics we gather, we are constantly working to exceed those with each batch of emails that go out. Our methods include increasing the list size through effective website conversions to A/B testing different subject lines to find the most effective ones.

What’s Next in Your Road Map?

You are now an inbound marketing ninja. The next step is to become an organized and efficient ninja with Customer Relationship Management (CRM)

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