Paid Search | PPC Advertising Seattle
Paid Search PPC Intro
Paid Search or Pay-Per-Click (PPC) is the fastest way to establish a steady flow of qualified traffic going to your website. It allows for the ability to quickly test a particular product or service, gather valuable data on how people search for your product or business, and can give your business a huge competitive advantage especially when you use that data in conjunction with your Seattle SEO strategy. However, if not properly executed, PPC can be a huge waste of your company’s money. Steelsmith Group’s combination of 20+ years of combined PPC experience along with our sophisticated software applications ensures that you are generating quality leads and paying less for them.
- Deep-Dive Keyword Research
- Product & Competitive Search Analysis
- Landing Page Creation & Tracking
- Phone Tracking Across All Ads
- Constant Bid, Ad and Page Testing
- Remarketing for Targeted Display Ads
- State-of-the-Art Software for Rapid Improvements
- Regular Ranking, Website Health & Analytics Reporting
The Steelsmith Group PPC team starts with a deep dive product/service and competitive analysis to establish a set of quality keywords that your customers are searching for and your competitors aren’t. We work to give you the most information possible on what to expect, how much to budget and what your anticipated results will be. As we gather data from your campaigns, we constantly update this strategy as we discover valuable opportunities across multiple Paid Search platforms.
Our team and powerful software applications work in tandem to create an optimally designed campaign structure that evolves quickly as we gather real, actionable data from the search engines. We start with deep-dive keyword research to establish high volume keyword sets for each product or service. We continue at the end to design an industry-proven, localized landing page that is specifically designed to convert PPC visitors into leads. We create relevant content and ads based on our huge keyword lists that evolve as grow your campaigns. We even design display ads that show up across millions of websites specifically designed and targeted for people who have already visited your website before.
Part of a successful campaign is the ability to effectively structure a campaign and design an effective strategy.
While there are several major Paid Search platforms in existence, understanding where to put your money (and how much you’re getting back) isn’t always easy. These platforms are often enormously complicated and require many resources to manage. Combining our PPC specialists with our robust software applications is a huge win for our customers both in cost savings and results. We employ the most sophisticated conversion tracking techniques across multiple paid search platforms like Google Adwords, Bing Ads, Facebook and LinkedIn and integrate all of them into our software. This allows us to exponentially evolve your campaigns and track each click, form lead and call through our analytics software.
We develop locally-optimized campaign structures, ads and landing pages for each state or major metro area including local phone numbers that track exactly how they found you and even what keywords they typed in to land on your website. Once we’ve established a highly effective local campaign, it’s time to grow. We rapidly expand a quality network of landing pages, ads and localized keywords specifically developed for each local area, ensuring that you are in control as you grow and achieve a reliable and successful Paid Search ROI.
This is where our Build-Measure-Optimize process really shines. Once your campaigns are launched and the traffic is coming in and the phones are ringing, the real work begins. Our ongoing management is a weekly process that involves a combination of testing different landing pages, ads, and keyword combinations to understand the most effective combinations.
What’s Next in Your Road Map?
Now that you’ve got a great website, search engine visibility and targeted advertising, it’s time to build your audience with Content Marketing